Already Registered? Log In Now Not Registered?
Complete this form to enter the webcast. Already Registered?

(* indicates required field)

Complete this form to enter the webcast.
(* indicates required field)

  • Yes
  • No
  • Yes
  • No


*Denotes required.


Benchmarking Speaker Campaign Effectiveness

Wed, Dec 6, 2023 2:00 PM EST{LOCAL_TZ}


Event Overview

Benchmarking Speaker Campaign Effectiveness
Using Open Payments for competitive strategies beyond compliance

Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in our industry. Yet pharma brands spent over $12.5 billion in 2022 to engage and influence with HCP-to-HCP activities. CMS’s Open Payments data is an overlooked tool to get greater visibility and create more strategic opportunities (while also enriching compliance). But because Open Payments data is designed as a public service and not modeled for company insight and benchmarking, using it is rarely considered. 

This webinar will explore how to filter and pinpoint critical data sets using browser-based technology to get marketing insights from this data and measure your competitiveness. 

Key Learning Objectives
  • Taking a deep dive comparing real-world programs as competitive analysis
  • Trending for geography, time, and activity levels
  • Deep dives into HCP practices and speaker campaign spending
  • Incorporating first-party program data with Open Payments analysis
Who Should Attend
  • Pharma marketing leaders, commercial/sales leaders in HCP engagement
Featured Speakers:



Rina Yasuda
Rina Yasuda
Founder, CEO
Insyght Interactive, Inc.


Ms. Rina Yasuda is the founder and CEO of Insyght Interactive, Inc., which offers full-service planning for medical education conferences, symposia, and congresses for the pharmaceutical industry. As CEO, she has spearheaded the creation of several proprietary tools to enable clients to streamline all aspects of live and online speaker programs, to enable speakers to access brand information, and to help the industry establish and nurture relationships with Key Opinion Leaders through information exchange. Today, she leads a team of high-level medical content specialists, graphic designers, meeting planners, and technology developers who ensure that every Insyght event and initiative is executed flawlessly. In addition to her work at Insyght, Rina serves as a member of the Board of Directors for the Diversity Alliance for Science Organization, advocating for diversity and inclusion in the field. Additionally, her dedication to education is evident through her role on the Board of Trustees for St. Matthew's Parish School in Pacific Palisades, California. She maintains contact with local and national business organizations and has been the recipient of numerous awards, including Los Angeles' Fastest Growing Private Companies, Top 500 Diversity Owned Businesses in the United States, Women Making a Difference: LA's Inspirational Women Business Leaders, Inc. 500, Inc. 5000, and Fast 50 Asian American Businesses in the United States.

Speaker’s Email: rina_yasuda@insyght.com
Speaker’s LinkedIn: https://www.linkedin.com/in/rina-yasuda-9783a5
 

Sam Wu
Sam Wu
CEO, Co-Founder
Pharmagin


A forward-thinking and veteran technology leader, Sam’s innate sense of innovation and motivation in solving real-world challenges led to co-founding Pharmagin in 2010. As CEO, Sam’s influence has been a key factor in defining the technology platform and solution Pharmagin stands for. This has led to Pharmagin being the backbone for managing over 20,000 speaker programs for dozens of pharma brands.

With over 20 years of experience in software and technology development, Sam has a well-established track record in large enterprise systems within vertical industries across finance, education, gaming, and now health care. Sam’s forte is creating enterprise systems that scale, mature, and strongly focus on customer satisfaction and success.

Speaker’s Email: sam@pharmagin.com 
Speaker’s LinkedIn: https://www.linkedin.com/in/sam-wu-pharmagin/  


Charles Yang
Charles Yang
CPO, Co-Founder
Pharmagin


Charles leads product development and professional services for Pharmagin. He has over 20+ years of experience in high-tech industry, where he has lead product development, professional services, and consulting functions. He has held executive/senior management positions at companies such as Yahoo!, StarCite, SKTA, and others.

Speaker’s Email: charles@pharmagin.com  
Speaker’s LinkedIn: https://www.linkedin.com/in/cwy2234/  

For any technical questions please contact Jorge de la Bandera:jdelabandera@mjhlifesciences.com