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Supercharging CRM: How Intuitive UI/UX, Orchestration, and AI Intersect to Optimize Outcomes

This event is now available on demand. 
Event overview

Healthcare providers (HCP) see value in personal interaction when it comes to their relationship with a given life sciences company. Research shows that the dominant factor enabling successful brand launches in the United States is increased in-person interactions. 88% of HCPs would be twice as likely to meet with other companies/reps if they could replicate the attributes of their existing successful relationships with life sciences companies.

Accelerating rep engagement via hyper-personalized decision intelligence, superior UI/UX, and omnichannel-orchestrated workflows leads to better outcomes. This requires reimagining what a next-generation customer relationship management (CRM) system should consist of, including a more human-centric design, integrated solutions open for innovation and collaboration, and targeted AI/ML use. 

Three key take-aways
  • Learn how human-centric design approaches for pharma sales and marketing can improve adoption and meet higher customer expectations.
  • Discover which personalized insights and auto-analyzed output drive the most action, and explore how Generative AI supports intelligence consumption.
  • Understand how open platforms foster innovation and how off-the-shelf solutions drive operational cost efficiency to maximize the ROI of existing investments.

For any technical questions please contact Jordan Ramesh: jramesh@mjhlifesciences.com




Aleksandra Ilic
VP, Customer Engagement Solutions, FFO
IQVIA

Aleksandra has more than 20 years of experience working with life sciences companies, focusing on solutions and services that optimize customer journeys. In her current role, she develops business solutions for commercial business and technical problems, and additionally brings to market new value propositions. This includes next-generation engagement solutions, AI/ML-driven actionable intelligence, omnichannel orchestration, and supporting clients’ HCP-, thought leader-, and patient-centric initiatives.




António Pregueiro
VP New Offerings, Field Force Operations
IQVIA

With almost two decades of experience within pharma and biotech, consulting and industry, Dr. Pregueiro has worked across many aspects of life sciences. He has led multiple transformation programs, integrating new business models with people and culture development, and more recently specialized in developing digital launch strategies for specialty pharma brands and new-in-class therapeutics. At IQVIA, he has developed several new offerings involving advanced analytics and AI/ML, including Generative AI.




Leopold Paahlson
Director, Solution Engineering
IQVIA

Leopold Paahlson is a Solution Engineering Director at IQVIA responsible for designing value drivers for pharmaceutical companies across IQVIA’s analytics platform. Over the past decade, prior to joining IQVIA, he was actively working to bring Next Best Action and Analytics to the pharmaceutical industry. He has a strong track record of successfully driving effective customer engagements. His primary focus areas include optimizing customer experiences and evolving omnichannel orchestration.