There’s a New Way to Omnichannel: Orchestrating Experiences to Drive Sales, Savings and Satisfaction

Event Overview

Fact: To date, most omnichannel attempts in life sciences have been incrementally effective, costly, complex, siloed and slow. This doesn’t mean omnichannel is a bad idea, it just means its implementation requires evolution and maturity.

In this Pharmaceutical Executive-hosted webinar, EVERSANA's experts and industry leaders will tackle “what’s next” for omnichannel. They will explore the evolving landscape of healthcare promotion and outline how to navigate the challenges of omnichannel to uncover strategies to drive sales, savings and satisfaction. Beyond omnichannel, the conversation will delve into orchestrating experiences that interact with a background of diverse stakeholders, empower patients, and harmonize HCP education for positive brand impact and patient outcomes.

Key Learning Objectives (draft)

Adapt to the evolving healthcare landscape. Learn how the healthcare promotion landscape has transformed, encompassing various touchpoints beyond traditional methods. Understand the importance of synchronizing channel communications and applying a deep understanding to drive successful brand results and customer delight.
Optimize your omnichannel strategy. Gain insights into the challenges and opportunities of omnichannel and discover strategies to overcome complexities and costliness, enabling you to harness the full potential of omnichannel approaches to drive sales, savings and satisfaction.
Orchestrate experiences for brand success. Explore the concept of orchestrating experiences across channels for HCPs and patients. Learn how to think beyond what can be done and focus on what should be done to engage a diverse set of stakeholders effectively. Discover key elements required for successful orchestration, including multidimensional thinking, modular approaches, industry knowledge, technology utilization and patient empowerment, all aimed at driving brand impact and positive patient outcomes.

Who Should Attend

C-suite, VP, Director, Manager level SFDC contacts with these keywords in their title: marketing, sales, commercial, operations, CX/User Experience, CX COE, Omni COE, Digital COEs, Business Transformation, Innovation

Featured Speakers

Aaron Uydess

Executive Vice President, ORCHESTRATE Solutions and Success

EVERSANA

As the executive vice president, Aaron creates new capabilities and approaches that bring value to EVERSANA’s clients. Aaron looks at where a client’s business goals and customer needs overlap and prioritizes opportunities to generate the highest revenue possible through innovation, data, analytics and digital products. Aaron firmly believes that pharma companies are now being asked to do more with either the same or fewer resources, while customer expectations continue to evolve. Aaron works to uncover opportunities for companies to invest in technology to create customer experiences that are simultaneously meaningful and impactful.

Aaron boasts over 20 years of experience in the digital, multichannel and omnichannel space. His experience includes non-personal selling, marketing and operations on both the healthcare professional and patient sides of the business. He has worked in the United States as well as abroad, developing digital, multichannel and omnichannel Centers of Excellence from the ground up.

Deirdre Diener

Senior Director, Digital Transformation

Janssen

Deirdre has over 25 years of Biopharmaceuticals U.S. and Global commercial leadership experience working for GlaxoSmithKline, AstraZeneca, Bristol-Myers Squibb, Novo Nordisk and Accenture. She has led U.S. and Global commercial teams across several therapeutic areas in order to successfully commercialize and launch 16 brands and multiple new indications. In the last 8 years, Deirdre has led scaled omnichannel capabilities and evolved go-to-market strategies leveraging data, AI, machine learning across two major Pharma companies. Deirdre is currently the head of digital, data and commercial platforms for North America Pharmaceuticals at Johnson & Johnson. Deirdre also founded and is the current President of the Lisa Diener Domestic Violence Foundation (LDDVF), a charitable organization focused on supporting survivors of abuse create a new life. The LDDVF has raised over $250K to help programs in the tri-state area over the last 13 years.

Brandon Drew

Head of U.S. Insights to Impact

UCB

Brandon Drew leads a team across finance, strategy, and operations across UCB’s U.S. business to leverage insights and align our resources to have the greatest impact for patients. Brandon most recently served as global Head of the Bone Health Mission focused on UCB’s work to deliver solutions for people living with post-fracture osteoporosis. In 2017, he created and led the Fracture Demands Action mission focused on efforts to close the treatment gap for osteoporosis patients after fracture. He has held previous roles in marketing, business development, consulting and engineering in the healthcare, technology and energy industries. He holds a bachelor of chemical engineering degree from the Georgia Institute of Technology and a master of business administration degree from Northwestern University’s Kellogg School of Management.

Wesley van den Heuvel

Senior Director, Omnichannel Engagement

Novo Nordisk

Wes van den Heuvel brings over twenty years of marketing experience, with the last 17 of them at Novo Nordisk. Wesley has worked across market access, patient marketing and HCP marketing and several product launches across the portfolio. He currently leads the Novo Nordisk Omnichannel Engagement team which helps create customer experiences that matter by bridging marketing technology with strategy to ensure timely, relevant and personalized messaging is delivered to our customers orchestrated across all channels.

For any technical questions, please contact Jorge de la Bandera: jdelabandera@mjhlifesciences.com

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There’s a New Way to Omnichannel: Orchestrating Experiences to Drive Sales, Savings and Satisfaction

Wed, Nov 1, 2023 11:08 AM EDT{LOCAL_TZ}

Complete this form to enter the webcast.
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