Change we can believe in

December 1, 2008

Pharmaceutical Representative

I've been thinking about doom and gloom a lot lately. Why? Well, basically, it is my job. Pharm Rep reports on the best and the worst of what is going on in the pharma industry and it's no secret that much of the news of late has been pretty bad. A quick look through this issue is enough to depress the most optimistic person.

I've been thinking about doom and gloom a lot lately. Why? Well, basically, it is my job. Pharm Rep reports on the best and the worst of what is going on in the pharma industry and it's no secret that much of the news of late has been pretty bad. A quick look through this issue is enough to depress the most optimistic person.

Reid Paul

Given the current climate, it is all too easy to focus on the negative, but as Kimberly Farrell points out in "Stepping up, standing out" you do so at your own peril. These days, everyone's job is on the line and those focusing on the negative may easily be the first ones out the door.

Admonitions to "always look on the bright side of life," tend not to carry much weight with me, but I am starting to come around. Platitudes are one thing, but research is something else. The Ohio Longitudinal Study Of Aging and Retirement, found that people that had a more positive view lived an average of 7.8 years longer than those than those who did not. There may be other benefits to having a positive attitude, but we can probably all agree that (job) survival is certainly an important one.

The harder part, though, may be embracing the change that is coming our way. As George Koroneos points out in "Restructuring rock reps," there is no single agreed model for pharma reorganizations. Some companies are cutting to the bone, while others are focusing around therapeutic or geographic areas. Furthermore, Ernst & Young reports that many of the changes have yet to be fully implemented.

They are coming though. Once management begins to institute changes, reps will be asked to get in line behind them. A positive attitude will carry reps far, but is it too much to ask for change that reps can believe in? I don't think so.

Reid Paul

Editor-in-Chief

rpaul@advanstar.com

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