A Framework for Successful Biopharma Launches Understanding the launch archetype and identifying critical success factors

July 11, 2018

Sponsored Content

If you are approaching late stage clinical trials, have you decided whether to go it alone or partner for launch? Do you have the data and insights to make an informed decision? Join IQVIA Launch Excellence COE leaders for our upcoming webinar to understand your critical success factors. Live: Wednesday, July 11, 2018 at 2 pm EDT / On Demand available after airing until July 11, 2019. Register free: http://www.pharmexec.com/pe_w/framework

Register Free: http://www.pharmexec.com/pe_w/framework

The product launch landscape has seen some significant shifts. The more complex distribution model, new product types, and increasing influence of payers are just a few of the factors creating a more challenging landscape for product launches. Emerging biopharma companies must decide if they will go it alone to launch their product or look for a partner who has experience and resources.

In this session William McClellan and Maneesh Gupta will share a comprehensive analysis of drug launches to show how biopharma compare to large pharma launches, identify common launch archetypes based on market need and product differentiation, and share the framework to help you identify the archetype of your product and the critical success factors associated with that.


3 Key take-aways

  • Insights into how biopharma companies perform in today’s launch environment

  • Categories of launch archetypes and their correlation to first year revenues

  • How to recognize your archetype and the critical success factors for launch



Maneesh Gupta, Senior Principal, Brand & Commercial Strategy, IQVIA

William McClellan, Center of Excellence Leader Launch Excellence, IQVIA


Date and Time:

Live: Wednesday, July 11, 2018 at 2 pm EDT

After the final airing of the webcast on July 11, 2018 it will be available on demand until July 11, 2019. 

Sponsor: IQVIA

Register Free:http://www.pharmexec.com/pe_w/framework


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