Hall of Fame embodies the best of training

June 1, 2002

Pharmaceutical Representative

At the 2001 Society of Pharmaceutical & Biotech Trainers Annual Conference last May, President Steven Rauschkolb announced the first three inductees into the society's Hall of Fame: Margaret Pyles, Bob Lanting and Jim Dutton.

At the 2001 Society of Pharmaceutical & Biotech Trainers Annual Conference last May, President Steven Rauschkolb announced the first three inductees into the society's Hall of Fame: Margaret Pyles, Bob Lanting and Jim Dutton.

The society has established a Hall of Fame to acknowledge the valuable contributions that trainers have made to the pharmaceutical and biotech industry. Here is a closer look at these unique, talented and dedicated individuals.

Margaret Pyles

Pyles, the first female president of the National Society of Pharmaceutical Sales Trainers (the former SPBT) from 1991 to 1992, is considered a true icon in pharmaceutical training. She has retired after more than 20 years at New York-based Bristol-Myers Squibb, where she completed her career as vice president of training and development.

"Being named to the newly created SPBT Hall of Fame is a great thrill and honor, and it is an award that I will cherish," Pyles says. "I have gained far more from my association with the society than I have given. I have learned so much about training concepts and techniques through my contacts within the society. At every national or regional meeting, I found ideas from workshops, speakers and industry partners that I was able to implement in my department.

"Anytime I had a challenge, needed information or just someone to give me feedback on an idea, there was always a society member ready to listen and help. And most important of all are the many friends I have made through the society. They have made my career and my life much more fun."

Bob Lanting

Lanting retired in 2001 as vice president of global learning and development at New York-based Pfizer after 36 years with the company. One of the crowning achievements of his career was the fulfillment of his lifelong dream to develop and build a state-of-the-art global learning center. This goal was achieved in September 2000 with the ribbon-cutting of the Pfizer Learning Center in Rye Brook, NY.

When he retired from Pfizer, he was responsible for a global training operation that included 140 full-time trainers serving about 7,800 representatives. Today, he still serves the industry as a vice president on the SPBT board of directors.

"The 2001 SPBT Conference in Atlanta will live in my memory as one of the greatest events in my 31-year involvement with pharmaceutical training," Lanting says. "Being named one of the first three individuals inducted into the society's Hall of Fame was truly a surprise and an honor that I will never forget."

Lanting credits his SPBT colleagues for some of his own success. "It has been a joy to work with so many fine professionals over the years. They have been an inspiration to me throughout my career, and the openness with which we were able to discuss and solve our many common challenges has been most rewarding."

Jim Dutton

Dutton started his industry career as a sales representative for Warner-Chilcott in 1966. He later sold for Parke-Davis and Mead Johnson before joining the Roanoke, VA-based Certified Medical Representatives Institute. For more than a decade, he has been president of the CMR Institute. In this role, his peers say he has personally driven the training profession to another level of excellence. He currently serves on SPBT's board of directors as a director at large.

"I am truly honored to be inducted into the SPBT Hall of Fame, and especially to be recognized along with such great training leaders as Bob Lanting of Pfizer and Margaret Pyles of Bristol-Myers Squibb," says Dutton. "When I think of those in this industry who have been outstanding in their accomplishments and have made life-long contributions as pioneers, visionaries and role models, Bob and Margaret are at the top of my list."

"I started my career as a sales representative in 1966, and at that time, our in-house training was done in the basement of the old Warner-Lambert building on Tabor Road in Morris Plains, NJ. Compare this with the new learning centers being built today on pharmaceutical campuses, and I think it would be safe to say that training, and the recognized value of training and education in our industry, has come a long way," Dutton says. "I believe a large part of the credit should go to SPBT and the role this organization has played in elevating the level of training and development within the industry." PR

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