Innovate or die

January 1, 2009

Pharmaceutical Representative

Something is going to happen, the only question is whether it will be done by you or to you. To be honest, I would rather be the one making it happen.

Something is going to happen, the only question is whether it will be done by you or to you. To be honest, I would rather be the one making it happen.

Reid Paul

The problem is, we've all been in panic mode for so long that many of us have lapsed into passivity. Instead of innovating we're worrying about the next round of layoffs, wondering how restructuring will impact us and decrying every new challenge we confront. While the worries are justified, as Orlando Ceaser points out in "Panic or Perform" it's also counterproductive. Performance matters more than ever.

That's equally true for us here at Pharm Rep. We're not just reporting your pain, but feeling it as well. Dwindling numbers of reps means dropping circulation and fewer ads. Still, rather than hole up in a bunker, Pharm Rep is evolving—quickly.

Beginning with this issue a select group of readers will begin receiving Pharm Rep digitally, which offers the high quality content you've come to expect from us, but also offers much more. Audio, video and Flash animation can enliven stories, reaching out and grabbing readers as never before, and the online environment allows new types of interactive features to strengthen the relationship with readers. More importantly, we can now customized content for groups of readers in entirely new ways, ensuring that reps get the content they need. And, oh yeah, it's significantly cheaper, too.

That's not all, either. Look out for the redesigned Pharm Rep in a few issues as well as some new departments, features and authors. We know we need to fight for your attention and that is exactly what we intend to do.

Reid Paul

Editor-in-Chief

rpaul@advanstar.com

Related Content:

News