Tom Peters headlines Toronto conference

March 1, 2002

Pharmaceutical Representative

The Society of Pharmaceutical and Biotech Trainers has finalized the lineup for its upcoming annual conference, which will take place from June 16 to 19, 2002 at the Westin Harbour Castle in Toronto.

The Society of Pharmaceutical and Biotech Trainers has finalized the lineup for its upcoming annual conference, which will take place from June 16 to 19, 2002 at the Westin Harbour Castle in Toronto. The event's theme, "Creating Value through Training," is meant to convey how trainers support the value of their organizations on the individual, corporate and industry levels.

The society has signed Tom Peters, groundbreaking author and business expert, as the keynote speaker on Monday, June 17. His revolutionary book, "In Search of Excellence," was recently named by National Public Radio as one of the top three business books of the century. In Toronto, Peters will discuss how trainers can be the primary engines to drive company value.

SPBT is also pleased to welcome back technology expert Elliott Masie to offer an engaging keynote on meeting the challenges of blended learning. Through The Masie Center, Saratoga Springs, NY, he has provided leadership, insight and perspective to governments and corporations coping with the integration of technology. His keynote, "Walking the Talk," will be presented in a blended, synchronous and asynchronous format on Wednesday, June 19.

As previously reported in Pharmaceutical Representative (December, 2001), Steve Wiley and Roberta Bondar will also be keynote speakers at the conference. Bondar is a Canadian astronaut, physician, photographer and motivational speaker. She is the featured keynote speaker on Tuesday, June 18.

Steve Wiley of The Wiley Group, Littlestown, PA, is an entrepreneur, author and acclaimed motivator who regularly addresses pharmaceutical executives. His speech is scheduled for Wednesday, June 19.

In addition, SPBT has invited back Colin Hiles, an internationally recognized corporate coach. At last year's conference, Hiles used lighthearted games to demonstrate how trainers could learn to "play full on." This year, he will provide brief "energizers" before each of the keynotes and will moderate a workshop at the conference.

One exciting change scheduled for this year's meeting is the development of four truly dedicated workshop tracks. The four tracks will focus on content for new trainers, experienced trainers, technology and, new this year, management development. During every workshop period at the conference, at least one workshop will correspond with each of the four dedicated tracks. The workshop schedule will also feature several sessions directly applicable to directors, biotech trainers and international members (see sidebar).

In addition, the Toronto conference will feature a sprawling exhibit hall highlighting the latest products and services from 90 vendors.

To register, please call Premier Resources at (800) 329-6062. For more information, please visit www.spbt.org or call SPBT at (860) 675-1824 or (518) 449-1504. PR

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