Bruce Liu is a partner at Simon-Kucher & Partners, leading its life sciences division in greater China.
3 Steps to Navigate Rare Disease Market in China
September 22nd 2022The rare disease market in China can be summed up in three words: Exciting, challenging, and fast evolving. As such it’s quite a complicated space that requires a careful and strategic approach. In this article experts from Simon-Kucher discuss how best to navigate this landscape to reap the many opportunities available.
Maximizing China Access for Innovative Therapies
December 6th 2021To maximize the potential of innovative therapies in the Chinese market, it’s important to have a holistic view of the full range of options and levers, prioritize and sequence the ones with the highest impacts, and develop an integrated strategy tailored to address the country’s unmet needs.