SPOTLIGHT -
Pharmaceutical Executive Digital Edition - August 2011
Carrying the Weight of the Future
Is the 'Emerging Market' a Dated Concept?
When it comes to the emerging markets, executing a few key elements of success are more important than ever.
The Adherence Fight: A TKO?
Why does the match against medicines compliance always seem to end in an easy knockout?
Innovation at Pfizer
A Q&A with Kristin Peck, the drugmaker's Executive Vice President, Worldwide Business Development and Innovation.
Mind the Gap!
No one doubts the importance of health expenditures ? but then, euros, like dollars, don't grow on trees
Giving Press Releases New Legs
Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed
An IOU to Big Pharma Regarding EHR
It's a work in progres among EHR providers to offer a clear bridge between pharma and physicians.
Options for Paying for Health—The Right Way
What Big Pharma fails to see is how engagement in health policy is the biggest of reputation builders
The Supremes Shape Pharma
A number of important decisions from the Supreme Court will affect drug marketing, research, and regulation
Congressional Investigations: What Every Exec Should Know
When faced with legislative scrutiny, be prepared, be truthful, and don't be afraid to say 'I don't know'...
Serbia: Ready to Flourish
Having progressively improved its financial standings over the past decade, this Eastern European market is now a bastion of potential-to the tune of $1.2 billion
Employers: Fighting Non-Adherence
A Q&A with Andrew Webber, President and CEO of the National Business Coalition on Health
Europe in HTA Gridlock
HTAs are gridlocked by diverse national requirements, a lack of alignment on processes, and even on the value of their outcomes.
Cure for the Common Cold Chain Break
In medicines, as in life, the journey is just as important as the end result
Google+ and Pharma
Is Google+ the social media platform that pharma has been waiting for?
