Strategy

Apr 01, 2005
Pharmaceutical Executive
By Pharmaceutical Executive Editors
When translating English materials into other languages, be careful of words that mean one thing in one dialect and something else in another dialect. Otherwise, you run the risk of referring to coaches as animal trainers.
Feb 01, 2005
Pharmaceutical Executive
As a reputation driver, ethical behavior has increased steadily in importance over the last three years.
Feb 01, 2005
Pharmaceutical Executive
An effective, high-performing alliance can generate a stronger bottom line outcome.
Jan 01, 2005
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Citing cherry-picked patients, unrealistic dosing, and placebo control, payers will increasingly require that the proof for payment of drugs must come from head-to-head trials.
Nov 01, 2004
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Sometimes the loss of revenue from a branded drug can outweigh the royalty stream from an authorized generic.
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