Aug 07, 2018
Pharmaceutical Executive
Commercial leaders can boost product launches with a data-driven roadmap, writes Erik Cruz.
Aug 02, 2018
Pharmaceutical Executive
Provider data delivers insights into customers and drives decisions about where to focus resources, providing opportunities for sales and marketing in life sciences.
Jul 03, 2018
By exploring how social marketers think, pharma can unlock tried-and-tested ways to bring measurable value to their patients, write Patrick Ladbury and Oliver Childs.
Jun 21, 2018
From persistent identity to cloud marketing driven by AI, managing holistic experience is now the hallmark of brand leadership. Croom Lawrence and Kent Groves explains how people-based marketing plays a key role.
Jun 11, 2018
Pharmaceutical Executive
Laboratory testing has become a critical access point for sales teams in the age of personalized medicine, writes Melissa Leonhauser.
Jun 07, 2018
If companies are serious about building a sustainable organization for their employees and becoming a partner to key accounts, they need to be prepared to remodel their whole business around it, writes Miranda Wheatley Price.
May 23, 2018
A customer "episode" is a key unit of management that can produce significant growth and cost savings, write Rafael Natanek and George Eliades.
May 09, 2018
Digital attribution models have transformed the way e-commerce companies measure and optimize ad spend. So why have medical marketers been slow to adopt them, asks Kevin Troyanos.
May 08, 2018
Pharmaceutical Executive
Overcoming the challenges of digital brand management will involve choices in spending and channels.
May 08, 2018
Pharmaceutical Executive
With digitalization enabling patient engagement with their own health experience more than ever before, two critical elements will steer pharma’s advertising path.
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