Marketing

Jun 27, 2015
SPONSORED CONTENT. The term “patient centric” has become something of a catch-all term. Cheryl Lubbert looks at the broad range of its application.
Jun 09, 2015
Pharmaceutical Executive
What you should know about integrated delivery networks, by Kim White and Christen Buseman.
Jun 08, 2015
Whether a brand is preparing to launch a new product, or taking a reinvigorated one back to market, it is widely accepted that those who form the emotional connection with customers are most likely to succeed.
May 19, 2015
Cures and therapies with curative intent are here in hepatitis C and are imminent in other serious diseases. So what does this mean for pharma stakeholders, from suppliers to patients, asks Mike Rutstein.
May 05, 2015
Meike Wenzel and Clifford Hall examine a new concept for early commercialization planning to facilitate good cross-functional working practice.
Apr 02, 2015
Neil Gleghorn, looks at the upsurge of technology and metric-driven marketing operations in the strictly regulated pharmaceutical industries.
Apr 01, 2015
FDA is under pressure to moderate oversight of pharma advertising and promotion, writes Jill Wechsler.
Apr 01, 2015
Advertorial: Ashfield Commercial & Medical Services believes that Pharma can use social media to play an important role in educating the healthcare professional (HCP) and the patient
Mar 19, 2015
PharmExec talks to babylon founder and CEO Ali Parsa on how technology will deliver healthcare services to patients globally.
Mar 18, 2015
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric — combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora