Marketing

Oct 09, 2018
Charles Daramola discusses the application of social science behavior change theories and models to physician sales.
Sep 24, 2018
Brands should look to their agencies to be a true data-driven business partner, not just a creative partner, writes Kevin Troyanos.
Sep 17, 2018
The most effective way to train sales reps and boost their success is to consider the learner/user experience in all facets, in every training encounter, and on each training platform, writes Shaun McMahon.
Sep 14, 2018
Pharmaceutical Executive
With specialty companies getting smarter in applying their big data insights to product marketing, the true commercial potential of machine learning and predictive modeling may soon be within reach.
Sep 12, 2018
The marketing challenge for pharmaceutical companies has now shifted to "How can we successfully and cost-effectively assist providers in orchestrating better care?" William Febbo reports.
Aug 28, 2018
The Senate has approved several multi-agency budget bills for the coming fiscal year that boost funding for FDA and the NIH – and include a contentious provision that requires biopharma companies to disclose product prices in direct-to consumer advertising.
Aug 23, 2018
Just as biopharma companies are mastering the complexities of the five-year-old federal Open Payments program, state governments are enacting a host of additional marketing and disclosure rules and restrictions on industry interactions with HCPs.
Aug 07, 2018
Pharmaceutical Executive
Commercial leaders can boost product launches with a data-driven roadmap, writes Erik Cruz.
Aug 02, 2018
Pharmaceutical Executive
Provider data delivers insights into customers and drives decisions about where to focus resources, providing opportunities for sales and marketing in life sciences.
Jul 03, 2018
By exploring how social marketers think, pharma can unlock tried-and-tested ways to bring measurable value to their patients, write Patrick Ladbury and Oliver Childs.
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