Marketing

Apr 18, 2018
As marketers mine for insights, they need to be keenly aware of the behavioral biases that can undermine their efforts, writes Kunsan Kim.
Apr 10, 2018
Pharmaceutical Executive
In Part 4 of a 4-part series on brand teams, this article discusses the tactics brand teams and partners should follow to improve medication and persistence.
Apr 09, 2018
Pharmaceutical Executive
FDA is moving slowly in liberalizing off-label communications amid outrage over opioid promotion.
Mar 28, 2018
Brands that wish to overcome prior authorization (PA) challenges should work with service providers that generate high approvals on submitted PAs and drive more submissions from prescribers, writes Dan Rubin.
Mar 26, 2018
Scott Freeman explains how advances in digital entertainment technology can be leveraged to engage healthcare professionals.
Mar 13, 2018
Pharmaceutical Executive
Curant Health directors discuss the barriers faced by patient adherence and what the industry can do to improve.
Mar 01, 2018
Pharmaceutical Executive
Innovations in consumer genetic health are rapidly advancing—and pharma commercial thinking needs to catch up.
Jan 30, 2018
Pharmaceutical Executive
But how much better would our creative be if we took the time to really listen to what our clients are saying – and what they are not saying – rather than reading between the lines of an RFP?
Jan 30, 2018
Vickie Andros and Jake Caines discuss how to identify and overcome barriers that keep prescriptions from getting to the pharmacy, and most importantly, to the patient.
Jan 12, 2018
Shared understanding of both risks and benefits to all parties in the healthcare continuum is essential in order to deliver more value, write Vickie Andros and Jake Caines.
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