Marketing

Jun 11, 2018
Pharmaceutical Executive
Laboratory testing has become a critical access point for sales teams in the age of personalized medicine, writes Melissa Leonhauser.
Jun 07, 2018
If companies are serious about building a sustainable organization for their employees and becoming a partner to key accounts, they need to be prepared to remodel their whole business around it, writes Miranda Wheatley Price.
May 23, 2018
A customer "episode" is a key unit of management that can produce significant growth and cost savings, write Rafael Natanek and George Eliades.
May 09, 2018
Digital attribution models have transformed the way e-commerce companies measure and optimize ad spend. So why have medical marketers been slow to adopt them, asks Kevin Troyanos.
May 08, 2018
Pharmaceutical Executive
Overcoming the challenges of digital brand management will involve choices in spending and channels.
May 08, 2018
Pharmaceutical Executive
With digitalization enabling patient engagement with their own health experience more than ever before, two critical elements will steer pharma’s advertising path.
May 07, 2018
Pharmaceutical Executive
How “patient influencers” look beyond price to help the industry evaluate newly-launched brands.
Apr 18, 2018
As marketers mine for insights, they need to be keenly aware of the behavioral biases that can undermine their efforts, writes Kunsan Kim.
Apr 10, 2018
Pharmaceutical Executive
In Part 4 of a 4-part series on brand teams, this article discusses the tactics brand teams and partners should follow to improve medication and persistence.
Apr 09, 2018
Pharmaceutical Executive
FDA is moving slowly in liberalizing off-label communications amid outrage over opioid promotion.
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