Marketing

Apr 01, 2015
Neil Gleghorn, looks at the upsurge of technology and metric-driven marketing operations in the strictly regulated pharmaceutical industries.
Mar 31, 2015
FDA is under pressure to moderate oversight of pharma advertising and promotion, writes Jill Wechsler.
Mar 31, 2015
Advertorial: Ashfield Commercial & Medical Services believes that Pharma can use social media to play an important role in educating the healthcare professional (HCP) and the patient
Mar 18, 2015
PharmExec talks to babylon founder and CEO Ali Parsa on how technology will deliver healthcare services to patients globally.
Mar 17, 2015
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric — combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora
Pharmaceutical Executive: Dec 19, 2014
New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate. By Duncan Lennox.
Pharmaceutical Executive: Oct 31, 2014
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
Pharmaceutical Executive: Aug 31, 2014
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.
Pharmaceutical Executive: May 31, 2014
By Pharmaceutical Executive
What is and what should be keeping you up at night.
Pharmaceutical Executive: Apr 30, 2014
By Pharmaceutical Executive
Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.