Marketing

May 18, 2015
Cures and therapies with curative intent are here in hepatitis C and are imminent in other serious diseases. So what does this mean for pharma stakeholders, from suppliers to patients, asks Mike Rutstein.
May 04, 2015
Meike Wenzel and Clifford Hall examine a new concept for early commercialization planning to facilitate good cross-functional working practice.
Apr 01, 2015
Neil Gleghorn, looks at the upsurge of technology and metric-driven marketing operations in the strictly regulated pharmaceutical industries.
Mar 31, 2015
FDA is under pressure to moderate oversight of pharma advertising and promotion, writes Jill Wechsler.
Mar 31, 2015
Advertorial: Ashfield Commercial & Medical Services believes that Pharma can use social media to play an important role in educating the healthcare professional (HCP) and the patient
Mar 18, 2015
PharmExec talks to babylon founder and CEO Ali Parsa on how technology will deliver healthcare services to patients globally.
Mar 17, 2015
The word ‘centric’ by definition means one, as in focused on a single entity. Yet, in today’s life sciences industry, companies are customer-centric and patient-centric and physician-centric — combined. It's counterintuitive…if not overwhelming, writes Lisa Barbadora
Dec 19, 2014
Pharmaceutical Executive
New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate. By Duncan Lennox.
Oct 31, 2014
Pharmaceutical Executive
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
Aug 31, 2014
Pharmaceutical Executive
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.