Dec 01, 2015
Physicians who show true empathy for their patients tend to have better outcomes. Their patients stick to treatment plans, heal faster, and have fewer hospital readmissions. The same principle applies to pharma companies trying to market to physicians, write Pratap Khedkar and Malcolm Sturgis.
Nov 09, 2015
After months of anticipation, pharma marketers continue to wait for FDA to update its policies governing sponsor communications involving unapproved drug uses.
Nov 03, 2015
By Pharmaceutical Executive Editors
Pharm Exec speaks to Physicians Interactive CEO Donald Tramuto to understand about the key trends shaping the future of e-health.
Nov 02, 2015
By implementing integrated content compliance and digital asset management solutions into marketing workflows, life sciences companies can maximize the time and resources, writes David Bennett.
Sep 22, 2015
Jenna Earl outlines the three most important things to understand about portfolio positioning in pharma.
Sep 09, 2015
Pharmaceutical Executive
Peter Friedman discusses five ways brand teams can find value in social media programs.
Sep 09, 2015
Pharmaceutical Executive
The new generation of individualized treatments will require life sciences companies to evolve how they reach and educate the healthcare community. Matt Wallach asks, are your commercial operations up to the task?
Jun 27, 2015
SPONSORED CONTENT. The term “patient centric” has become something of a catch-all term. Cheryl Lubbert looks at the broad range of its application.
Jun 09, 2015
Pharmaceutical Executive
What you should know about integrated delivery networks, by Kim White and Christen Buseman.
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