Marketing

Dec 19, 2014
New ways for pharma to make sure its sales reps stay sharp amid a flood of new information and a more complex selling climate. By Duncan Lennox.
Nov 01, 2014
The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences.
Sep 01, 2014
The legendary director's on-screen attitude to his TV show's sponsor, Bristol-Myers, caused some consternation—until the drugmaker saw the results.
Jun 01, 2014
By Pharmaceutical Executive
What is and what should be keeping you up at night.
May 01, 2014
By Pharmaceutical Executive
Digital technology has changed the risk relationship between brands, HCPs, and patients – it's vital to get that technology working right the first time.
Apr 10, 2014
Will Pharma join a growing effort to make the world's leading online health information resource more relevant to providers and safer for patients? Peter Houston reports.
Mar 03, 2014
Profitability now depends on metrics to help companies answer a key strategic question: "stay the course" with more investment in sales and marketing? Or "stand down" and deploy those scarce assets somewhere else?
Feb 01, 2014
By Pharmaceutical Executive
For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.
Feb 01, 2014
A patient-centric approach to drug development delivers the benefits that actually create value.
Feb 01, 2014
Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.