Marketing

Aug 01, 2013
Pharmaceutical Executive
Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.
Aug 01, 2013
Pharmaceutical Executive
The best way to grow in the pharma industry is to think small.
Jun 18, 2013
By Pharmaceutical Executive Editors
Al Topin on redefining your ad agency's role in today's complex pharma market
Apr 01, 2013
Pharmaceutical Executive
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
Apr 01, 2013
Pharmaceutical Executive
The slow evolution toward a state of grace in tracking ROI for digital promotion.
Apr 01, 2013
Pharmaceutical Executive
List pricing strategies that diverge from these approaches without "hitting the cliff".
Mar 01, 2013
Pharmaceutical Executive
What can happen when reps focus on the physician-patient conversation? Al Topin reports.
Jan 01, 2013
Pharmaceutical Executive
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
Dec 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
How to stop worrying and learn to love the data.
Nov 01, 2012
Pharmaceutical Executive
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
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