Aesthetics/Dermatology - Branded (FDA Regulated)

**WINNER**

Pharmaceutical Company: Sanofi and Regeneron

Agency: Arnold NY

Campaign Name: Show More Skin

Description: This campaign inspires patients to reveal their skin and true selves now that their eczema symptoms are under control.

Cardiovascular - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Novartis

Agency: McCann Health New York, an IPG Health Company

Campaign Name: Heart of What You Do

Description: The popular song The Beat Goes On is the heart of this campaign, which shows Heart Failure patients leading interesting and fulfilling lives.

Cardiovascular - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Amarin

Agency: PAC Media Group/Pangaea Creative House

Campaign Name: Healthful Living Cardiovascular Issue

Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.

Central Nervous System - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Impel NeuroPharma

Agency: JUICE Pharma

Campaign Name: Be Direct

Description: With a combination of straight talk, unexpected metaphors, and anticipated shocked reactions, this campaign embraces the odd with the right amount of attitude.

CNS - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Sanofi

Agency: PAC Media Group/Pangaea Creative House

Campaign Name: Healthful Living Multiple Sclerosis

Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.

Devices - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Impel NeuroPharma

Agency: JUICE Pharma

Campaign Name: Be Direct

Description: With a combination of straight talk, unexpected metaphors, and anticipated shocked reactions, this campaign embraces the odd with the right amount of attitude.

Direct-to-Consumer - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Novo Nordisk Inc.

Agency: CultHealth

Campaign Name: Wake Up & RYBELSUS® Launch Campaign

Description: Type 2 diabetes robs patients of their confidence. This campaign gave them something to rally behind: a life unbound with limitless possibilities.

Direct-to-Consumer - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Sanofi Regeneron

Agency: PAC Media Group/Pangaea Creative House

Campaign Name: Healthful Living Asthma

Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.

Direct-to-Patient - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Apellis

Agency: Centron

Campaign Name: Home Suite Home Patient Engagement Campaign

Description: Collaborating with HGTV personality, Genevieve Gorder, Home Suite Home helps patients approach home self-infusion the same way they would any healthy lifestyle change.

Direct-to-Patient - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Avadel Pharmaceuticals

Agency: Fingerpaint

Campaign Name: Narcolepsy Disrupts

Description: This campaign raises awareness among patients and HCPs of both the daily and nightly impact of narcolepsy symptoms and treatment.

Hematology - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Apellis

Agency: Centron

Campaign Name: Home Suite Home Patient Engagement Campaign

Description: Collaborating with HGTV personality, Genevieve Gorder, Home Suite Home helps patients approach home self-infusion the same way they would any healthy lifestyle change.

Hematology - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: CTI BioPharma

Agency: GSW

Campaign Name: Tipping Point: The Game

Description: Utilizing Leap Motion hand-tracking technology, Tipping Point helped HCPs get a virtual hands-on understanding of finding the right balance when treating Myelofibrosis.

Immunology – Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Bio Products Laboratory USA

Agency: Tim Peters and Company, Inc.

Campaign Name: BETTER than Big - A small company makes a big impact

Description: BPL is a small, scrappy player among giants in the immunoglobulin market. BETTER than Big, a third-party survey, helped them get closer to their goal of being the best, not the biggest.

Immunology – Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Novartis Pharmaceuticals Corporation

Agency: Synapse

Campaign Name: Rheumatology PEAK: Personalized Education and Knowledge

Description: A campaign 2 years in the making and created in partnership with a committee of practicing rheumatologists helps deliver a new approach to rheumatology medical education.

Men's Health - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Accord BioPharma

Agency: Proximyl Health

Campaign Name: Simple Is Right at Hand

Description: The first and only no-mix, prefilled, sub-Q therapy for advanced prostate cancer, CAMCEVI simplifies syringe prep—featuring campaign imagery that reflects its ease and simplicity.

Oncology - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Telix Pharmaceuticals

Agency: JUICE Pharma

Campaign Name: Guided by Illumination

Description: With its expansive starry sky and stylized disease progression graphic, this campaign showcases the vast potential of this new imaging modality.

Oncology - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Seagen Inc

Agency: Biolumina

Campaign Name: See Breast. Think Brain.

Description: Artfully combining a simple headline with striking imagery, the campaign succeeds in communicating a clear and motivating narrative—from incidence to impact to treatment approach.

Ophthalmology - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Bausch + Lomb

Agency: Heller, Inc.

Campaign Name: XIPERE: Fighting Back Against Macular Edema Associated with Uveitis – DTC Campaign

Description: Marie, the face of the campaign, is someone that everyone can relate to—a family member, friend, coworker—and presents information in an approachable, story-like fashion.

Pediatrics - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Eton Pharmaceuticals

Agency: CrowdPharm

Campaign Name: Reach New Heights

Description: This campaign pairs the ideal growth stages of infants and children with age-appropriate hydrocortisone doses to elevate the importance of accurate dosing.

Pediatrics - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Certara

[NO AGENCY LISTED]

Campaign Name: New Horizons in Pediatric Drug Development Symposium

Description: A two-day virtual symposium brought together by thought leaders and innovators in pediatric drug development to advance pediatric drug development into a new era.

Rare Disease - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Bio Products Laboratory USA

Agency: Medthink

Campaign Name: One in a Million (Could Be One of Your Patients) Evolution

Description: After launching Hereditary Factor X Deficiency Awareness Day in 2020, BPL amplified the day in 2021—introducing a potential audience of over 139 million people to the ultra-rate genetic disorder.

Rare Disease - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Avadel Pharmaceuticals

Agency: Fingerpaint

Campaign Name: Narcolepsy Disrupts

Description: This campaign raises awareness among patients and HCPs of both the daily and nightly impact of narcolepsy symptoms and treatment.

Respiratory - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Sanofi Regeneron

Agency: PAC Media Group/Pangaea Creative House

Campaign Name: Healthful Living Asthma

Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.

Surgery - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Mallinckrodt Pharmaceuticals

Agency: Fingerpaint, 1798

Campaign Name: Heal Without Harvesting

Description: By removing the razor from the dermatome and replacing it with a powerful headline, Heal Without Harvesting flipped the script on the traditional treatment.

Women's Health - Branded (FDA Regulated) Category

**WINNER**

Pharmaceutical Company: Shield Therapeutics

Agency: Elevate Healthcare

Campaign Name: Hemoglobin Rising

Description: Release the mythical beasts! This campaign, with its iron mermaid rising from the depths, is legendary in the way it reminds the reader that tolerable oral iron is a myth.

Women's Health - Disease Awareness/Education (Unregulated) Category

**WINNER**

Pharmaceutical Company: Astellas Pharma Inc.

Agency: Havas Health & You

Campaign: Neuron Forest

Description: An integrated HCP disease state awareness campaign about the newly understood science behind vasomotor symptoms of menopause and the burden it places on women.