Aesthetics/Dermatology - Branded (FDA Regulated)
**WINNER**
Pharmaceutical Company: Sanofi and Regeneron
Agency: Arnold NY
Campaign Name: Show More Skin
Description: This campaign inspires patients to reveal their skin and true selves now that their eczema symptoms are under control.
Cardiovascular - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Novartis
Agency: McCann Health New York, an IPG Health Company
Campaign Name: Heart of What You Do
Description: The popular song The Beat Goes On is the heart of this campaign, which shows Heart Failure patients leading interesting and fulfilling lives.
Cardiovascular - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Amarin
Agency: PAC Media Group/Pangaea Creative House
Campaign Name: Healthful Living Cardiovascular Issue
Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.
Central Nervous System - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Impel NeuroPharma
Agency: JUICE Pharma
Campaign Name: Be Direct
Description: With a combination of straight talk, unexpected metaphors, and anticipated shocked reactions, this campaign embraces the odd with the right amount of attitude.
CNS - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Sanofi
Agency: PAC Media Group/Pangaea Creative House
Campaign Name: Healthful Living Multiple Sclerosis
Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.
Devices - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Impel NeuroPharma
Agency: JUICE Pharma
Campaign Name: Be Direct
Description: With a combination of straight talk, unexpected metaphors, and anticipated shocked reactions, this campaign embraces the odd with the right amount of attitude.
Direct-to-Consumer - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Novo Nordisk Inc.
Agency: CultHealth
Campaign Name: Wake Up & RYBELSUS® Launch Campaign
Description: Type 2 diabetes robs patients of their confidence. This campaign gave them something to rally behind: a life unbound with limitless possibilities.
Direct-to-Consumer - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Sanofi Regeneron
Agency: PAC Media Group/Pangaea Creative House
Campaign Name: Healthful Living Asthma
Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.
Direct-to-Patient - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Apellis
Agency: Centron
Campaign Name: Home Suite Home Patient Engagement Campaign
Description: Collaborating with HGTV personality, Genevieve Gorder, Home Suite Home helps patients approach home self-infusion the same way they would any healthy lifestyle change.
Direct-to-Patient - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Avadel Pharmaceuticals
Agency: Fingerpaint
Campaign Name: Narcolepsy Disrupts
Description: This campaign raises awareness among patients and HCPs of both the daily and nightly impact of narcolepsy symptoms and treatment.
Hematology - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Apellis
Agency: Centron
Campaign Name: Home Suite Home Patient Engagement Campaign
Description: Collaborating with HGTV personality, Genevieve Gorder, Home Suite Home helps patients approach home self-infusion the same way they would any healthy lifestyle change.
Hematology - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: CTI BioPharma
Agency: GSW
Campaign Name: Tipping Point: The Game
Description: Utilizing Leap Motion hand-tracking technology, Tipping Point helped HCPs get a virtual hands-on understanding of finding the right balance when treating Myelofibrosis.
Immunology – Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Bio Products Laboratory USA
Agency: Tim Peters and Company, Inc.
Campaign Name: BETTER than Big - A small company makes a big impact
Description: BPL is a small, scrappy player among giants in the immunoglobulin market. BETTER than Big, a third-party survey, helped them get closer to their goal of being the best, not the biggest.
Immunology – Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Novartis Pharmaceuticals Corporation
Agency: Synapse
Campaign Name: Rheumatology PEAK: Personalized Education and Knowledge
Description: A campaign 2 years in the making and created in partnership with a committee of practicing rheumatologists helps deliver a new approach to rheumatology medical education.
Men's Health - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Accord BioPharma
Agency: Proximyl Health
Campaign Name: Simple Is Right at Hand
Description: The first and only no-mix, prefilled, sub-Q therapy for advanced prostate cancer, CAMCEVI simplifies syringe prep—featuring campaign imagery that reflects its ease and simplicity.
Oncology - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Telix Pharmaceuticals
Agency: JUICE Pharma
Campaign Name: Guided by Illumination
Description: With its expansive starry sky and stylized disease progression graphic, this campaign showcases the vast potential of this new imaging modality.
Oncology - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Seagen Inc
Agency: Biolumina
Campaign Name: See Breast. Think Brain.
Description: Artfully combining a simple headline with striking imagery, the campaign succeeds in communicating a clear and motivating narrative—from incidence to impact to treatment approach.
Ophthalmology - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Bausch + Lomb
Agency: Heller, Inc.
Campaign Name: XIPERE: Fighting Back Against Macular Edema Associated with Uveitis – DTC Campaign
Description: Marie, the face of the campaign, is someone that everyone can relate to—a family member, friend, coworker—and presents information in an approachable, story-like fashion.
Pediatrics - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Eton Pharmaceuticals
Agency: CrowdPharm
Campaign Name: Reach New Heights
Description: This campaign pairs the ideal growth stages of infants and children with age-appropriate hydrocortisone doses to elevate the importance of accurate dosing.
Pediatrics - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Certara
[NO AGENCY LISTED]
Campaign Name: New Horizons in Pediatric Drug Development Symposium
Description: A two-day virtual symposium brought together by thought leaders and innovators in pediatric drug development to advance pediatric drug development into a new era.
Rare Disease - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Bio Products Laboratory USA
Agency: Medthink
Campaign Name: One in a Million (Could Be One of Your Patients) Evolution
Description: After launching Hereditary Factor X Deficiency Awareness Day in 2020, BPL amplified the day in 2021—introducing a potential audience of over 139 million people to the ultra-rate genetic disorder.
Rare Disease - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Avadel Pharmaceuticals
Agency: Fingerpaint
Campaign Name: Narcolepsy Disrupts
Description: This campaign raises awareness among patients and HCPs of both the daily and nightly impact of narcolepsy symptoms and treatment.
Respiratory - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Sanofi Regeneron
Agency: PAC Media Group/Pangaea Creative House
Campaign Name: Healthful Living Asthma
Description: Each issue of Healthful Livingoffers patients high-end, condition-specific content in an approachable and entertaining way with a modern flair.
Surgery - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Mallinckrodt Pharmaceuticals
Agency: Fingerpaint, 1798
Campaign Name: Heal Without Harvesting
Description: By removing the razor from the dermatome and replacing it with a powerful headline, Heal Without Harvesting flipped the script on the traditional treatment.
Women's Health - Branded (FDA Regulated) Category
**WINNER**
Pharmaceutical Company: Shield Therapeutics
Agency: Elevate Healthcare
Campaign Name: Hemoglobin Rising
Description: Release the mythical beasts! This campaign, with its iron mermaid rising from the depths, is legendary in the way it reminds the reader that tolerable oral iron is a myth.
Women's Health - Disease Awareness/Education (Unregulated) Category
**WINNER**
Pharmaceutical Company: Astellas Pharma Inc.
Agency: Havas Health & You
Campaign: Neuron Forest
Description: An integrated HCP disease state awareness campaign about the newly understood science behind vasomotor symptoms of menopause and the burden it places on women.