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Check out the latest features and columns!
These five brands prove that pharma marketers can pull it together with compelling stories, and meaningful patient impact, even during a pandemic.
November's Executive Profile features Moderna Chief Medical Officer Paul Burton
How can clinical trials be designed to best study therapies for treating long COVID?
Pharm Exec’s latest listing of the top global biopharma sales producers captures the critical business and public health balancing act that was required in the Year of COVID.
Read the profiles of 13 diverse leaders vital to the future of the biopharma industry.
With a complicated and challenging global picture greeting the new year, driven by the continuing pandemic and historic political and regulatory changes in the US and Europe, we outline eight diverse trends critical to biopharma’s future health and growth.
Highlighted Videos
December 08, 2021
Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, announced it acquired MedThink, a North Carolina–based company that empowers healthcare providers through medical communications.
Practices to ensure accuracy in selected datasets.
December 07, 2021
Pharma executives cite supply chain visibility as critical solution to alleviating product loss and security concerns, while one-third are dissatisfied with current solutions.
As Congress struggles to reach agreement on funding for leading social and spending initiatives and to avoid default on government borrowing, the White House is emphasizing that reduced spending on prescription drugs can help offset some of the steep costs.
As EU brand leaders build their omnichannel customer engagement strategies, they need to address challenges in the European environment with a well-thought-out deployment plan.
Workplace equality accelerating for healthcare industry’s Gender Parity Collaborative.
December 06, 2021
To maximize the potential of innovative therapies in the Chinese market, it’s important to have a holistic view of the full range of options and levers, prioritize and sequence the ones with the highest impacts, and develop an integrated strategy tailored to address the country’s unmet needs.
December 03, 2021
Weiss and Narayanan have been partnering closely to ensure a seamless transition, which will expand the business potential of the company amid a fast-shifting health care landscape.
When HCPs need information, it’s hard to know which field reps and companies to contact. Physicians want to easily search and send text requests—without sharing their personal information. With compliant messaging, field teams can have more timely and purposeful exchanges in between meetings or events. Engage Connect will be available next month as part of the Veeva Engage app used by over one million HCPs for digital meetings.
Alicia H. Munnell, Peter F. Drucker Professor of Management Sciences at Boston College’s Carroll School of Management, talks about building long-term financial health via career sustainability.
