Cassie Stox

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Cassie Stox is a VP of media strategy and audience insights for MedThink SciCom.

Articles

Mature man in suit, pharmaceutical company director, holding a bottle with new medicine drug, smiling, while talking with multiethnic team of doctors researchers, about clinical trial | Image Credit: © sofiko14 (327351404) - stock.adobe.com

Measuring Omnichannel Efforts in Medical Affairs

August 30th 2023

A five-step pilot approach to effective measurement of medical affairs omnichannel efforts.