Pharmaceutical Executive Editorial Staff

Accolades Confirm Intouch as Among the Fastest-Rising Creative Agencies in the World.

Research evaluated value and impact of digital tools on outcomes and patient experience.

Examples of these restructurings include the shifting of product priorities, creation of new business units, consolidations of sales full-time equivalents (FTEs), adjustments of leadership positions, and layoffs. One major change, in particular, is the realignment of sales teams as a response to newly approved indications.

Pamela Stahl joins as Chief Commercial Officer (CCO) and President, North America to lead Sidekick's global commercial strategy, and Mitchell Mudra joins Sidekick as Chief Operating Officer (COO).

Titus will lead next phase of business expansion for epocrates.

With a background in both the biopharma industry and marketing, Megjugorac brings a unique perspective to bioscience communications.

Evoke, a leading global health and wellness agency, announced today the integration with San Francisco-based Evoke Giant to build a seamless North American client partner.

Acquisition expands Glooko's digital health capabilities with machine learning.

Cody Ware, who lives with migraine, re-signs as driver of Nurtec ODT No. 51 car for the NASCAR Cup Series and two-time INDY 500 Champion Takuma Sato joins the Nurtec ODT No. 51 car. In addition, Biohaven and Rick Ware Racing continue the Military Salutes Program to drive awareness of migraine among active-duty service members, veterans and their families

AI has the potential to revolutionize the pharma marketing industry. Pharma should look to harness its power to capture important data and insights to better engage HCPs through personalized, smart messaging.

Award-winning omnichannel education platform for life sciences expands executive team to support strategic growth.

DeepIntent’s patient-modeled audiences solution uses comprehensive real-world clinical datasets to precisely reach patient populations, including those facing rare diseases and low prevalence conditions.

Cernese shares his perspectives on the increasing demand for quick, accessible health information, the subsequent pressure this puts on the highly regulated life sciences industry, and how artificial intelligence (AI), the use of machine learning to perform tasks that traditionally rely on human intelligence, can help.

Hessel will oversee all creative output for Ogilvy Health in North America, serve on Ogilvy Health’s executive leadership team, and also join Ogilvy’s Worldwide Creative Council.

Series of industry milestones indicate an acceleration in broad AI implementation strategy.

Strategic partnership with independent global meetings and medical education company Avlis International intends to develop branded communications for the unique needs of physicians and specialty pharma.

The acquisition immediately propels EVERSANA’s position as a commercial services leader worldwide, poised to solve any global pricing, access, reimbursement, promotion, adherence, or product delivery challenge.

McEllen, a 30-year industry veteran, will be responsible for overseeing the company’s integrated business units, including 1798, Leaderboard Branding, Engage, MedThink, and Fingerpaint Marketing, as well as its more than 700 worldwide employees.

The acquisition will bolster Fingerpaint’s omnichannel offering, data and analytics capabilities, and global presence.

Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, announced it acquired MedThink, a North Carolina–based company that empowers healthcare providers through medical communications.

Weiss and Narayanan have been partnering closely to ensure a seamless transition, which will expand the business potential of the company amid a fast-shifting health care landscape.

When HCPs need information, it’s hard to know which field reps and companies to contact. Physicians want to easily search and send text requests—without sharing their personal information. With compliant messaging, field teams can have more timely and purposeful exchanges in between meetings or events. Engage Connect will be available next month as part of the Veeva Engage app used by over one million HCPs for digital meetings.

This partnership enhances Key Opinion Leader (KOL) mapping and profiling capabilities for MSL solutions within the Medical Affairs Specialist Area of Ashfield Engage.

An extension of an article in the November issue of Pharmaceutical Executive titled “Turning the Corner: A New Era of Pharma Sales Comes into View,” this Q&A session further addresses the pandemic-enhanced benefits of virtual events, both as incredible sources of information and education as well as a new digital tool for the evolving sales representative.

DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide.

PR Week announced the news today as part of their Health Influencers 30: Class of 2021.

Findings reinforce the connection between ad exposure and adherence, while highlighting opportunities for marketers to influence patient health.

The release from the partnership addresses a key issue that brand marketers and their agencies of record face in healthcare: how to prioritize audience outreach while properly navigating the privacy regulations.

Lowenthal, an award-winning creative, will bring his expertise to help build on the Human Dynamics approach of MicroMass, which aligns brands with the evolving needs of patients.

Adweek first published its list of Fastest-Growing Agencies in 2019.