Marketing

Mar 01, 2005
Pharmaceutical Executive
Should policy makers expect 90 percent of seniors to enroll in PDPs, or will 75 percent be enough? Will the program have to keep costs down to $400 billion a year, or will spending be linked to savings elsewhere?
Feb 01, 2005
Pharmaceutical Executive
As a reputation driver, ethical behavior has increased steadily in importance over the last three years.
Feb 01, 2005
Pharmaceutical Executive
Physicians give only 25 percent of samples to newly diagnosed patients, along with a prescription.
Feb 01, 2005
Pharmaceutical Executive
For companies that are prepared, Part D represents a great opportunity. For others, failing to react quickly enough could be a costly mistake.
Jan 01, 2005
Pharmaceutical Executive
The flaw lies not in the lack of patient information, but rather in the way they process it.
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