Pharm Exec editors discuss the articles they focused on for the November Annual Pipeline Report.
Pharm Exec editors discuss the articles they focused on for the November Annual Pipeline Report.
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Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.