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Pharma Marketing in the Age of AI: A New Era Begins
This podcast companion to our roundtable feature explores the transformative power of AI in pharmaceutical marketing, six months after the arrival of ChatGPT.
In this podcast, Sharlene Jenner, vice president of engagement strategy at Abelson Taylor and professor of AI and personalization for digital marketers at Southern Methodist University, leads a panel of five industry leaders in a roundtable discussion. The conversation delves into the practicalities of current AI applications and confronts the ethical and regulatory issues related to thetechnology. The panelists also explore the direct consequences and prospective implications of AI, providing listeners with a snapshot of the present and an outlook on the transformative potential of emerging technologies in the pharmaceutical marketing sphere.
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About the speakers
The moderator, Sharlene Jenner, is the vice president of engagement strategy, AbelsonTaylor, and professor, Southern Methodist University, artificial intelligence and personalization for digital marketers.
The panel consists of:
- Faruk Capan, chief innovation officer, EVERSANA, and CEO, EVERSANA INTOUCH
- Anurag Banerjee, CEO and founder, Quilt.AI
- Jeff Headd, vice president, commercial data science, The Janssen Pharmaceutical Companies of Johnson & Johnson
- Stephen Onikoro, senior principal, head of strategy, PharmaForceIQ
About the Pharm Exec Podcast
The editors of Pharmaceutical Executive brings you the latest commercial insights to master the science of success. Podcast episodes examine current trends, key conferences, and critical topics in the bio/pharmaceutical industry.
Listen to this podcast on SoundCloud, Spotify, Google Podcasts, or Apple Podcasts.
Fierce Females in the Life Science Space
March 29th 2024In this week’s episode, in recognition of international women’s month, Editor Miranda Schmalfuhs has compiled audio clips from interviews with female KOLs that she's been fortunate enough to speak with over this past month for content across a few of our brands.
