Whitepaper - Pharmaceutical Executive



Multichannel: Remote Interactions

July 1, 2014

Discover how a well-articulated multichannel strategy can provide the opportunity to more efficiently reach your customers all along the value chain, and generate superior returns. This paper will show the potential and opportunity of using remote interactions in multichannel campaigns to more efficiently communicate on health care outcomes, added value treatments and product benefits.

Market Profile of U.S. Internists

July 1, 2014

The Market Profile of U.S. Internists report provides actionable insights on internists, one of the top specialties in demand today. Use this OneKey report to help you better engage this group of physicians that treat and prescribe for a wide range of medical conditions.

Delivering the Value Message in the Language of Payers

June 26, 2014

At the heart of the changing healthcare environment are the payers, private and public, who are increasingly empowered to make decisions affecting which drugs and treatments are prescribed. inVentiv Health’s John Guarino explains that the decision-makers’ heightened focus on value demands an overhaul of traditional marketing and messages.

To Optimize the Customer Experience, Integrate Sales and Marketing Channels

June 20, 2014

By creating long-term relationships with health care providers through customized, integrated sales and marketing campaigns, pharmaceutical companies can generate a sustainable competitive advantage.

Seeing Around Corners: Risk Assessment Is the Foundation of Risk-Based Monitoring

June 5, 2014

There is an expectation and early evidence that risk-based monitoring can produce significant improvements in trial quality and productivity. In this paper, inVentiv Health outlines a systematic and rigorous process to assessing risk, using quality risk management principles that will increase the likelihood that your RBM approach will pass regulators’ scrutiny.

Max Muscle Sports Nutrition Business System

May 23, 2014

MMSN, 24 y/o company,150+ locations, provides natural nutritional goods and services tailored to today’s health care market. Patients pay 100% out-of-pocket. Stores realize 42-69% gross margins. Locations available. Qualified investors.

Shift Left: Quality Assurance Best Practices

May 12, 2014

Digital quality assurance is more than checking for glitches in the code. Quality assurance is about having a system for effective communications that helps protect the value of your brand. The "Shift Left: Best Practices in Digital Healthcare Marketing" white paper contains practical principles of QA that you can apply to your current set of processes. This paper shows the collective thinking of over 50 healthcare marketing professionals from agencies and leading healthcare companies assembled to put a spotlight on quality assurance and collaborate on solutions.

What Would Alexander Graham Bell Think of Today's Contact Centers?

May 7, 2014

Who delivers your brand message to your customers? What technology do they use to create a positive customer experience for your brand? It’s not just about the phone anymore. How can creating a positive customer experience increase your brand revenue?

The Voice of the Patient: Using Behavioral Science to Engage Clinical Trial Participants

May 1, 2014

Pharmaceutical companies, seeking to speed enrollment in clinical trials, are now going direct to patients. But how can results from direct outreach be improved? That answer is the same for any successful communications: know your audience. In this white paper, inVentiv Clinical Trial Recruitment Solutions looks at how best practice in patient recruitment and retention now includes leveraging behavioral science.


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