February 1, 2012
By:ClearTrial
Discover how leading sponsors are increasing the accuracy of their cost forecasts and reducing budget variances for clinical trials to 5% or less. Drawing on research from the Tufts Center for the Study of Drug Development and others, this white paper presents current planning trends and challenges, as well as best practices that are helping sponsor companies compress timelines and reduce cost and risk in clinical development.
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February 1, 2012
By:SAS
Customer analytics help the life sciences industry get a clearer focus on the effectiveness of its sales and marketing spending, understand current physician targeting data, forecast market demand and track social media sentiment. Read this white paper for a high-level overview of how analytics strengthens marketing strategies.
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February 1, 2012
By:SAS
Industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers: physicians, payers and patients. Read about the strategies pharmaceutical companies are using to cultivate relationships, not just sales – and to become trusted information resources, not just purveyors of products.
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February 1, 2012
By:SAS
Learn how life sciences companies can get more performance from their marketing dollars. This paper shows the way by first detailing the challenges that companies must overcome to shift their marketing strategies to emphasize efficiency and ROI. Then, it presents six key benefits of adopting an analytical approach to marketing.
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January 23, 2012
By:UPS
The 2011 UPS “Pain in the (Supply) Chain” survey explores top business and supply chain concerns at pharmaceutical, biotech and medical device companies worldwide. Findings show changes in healthcare legislation, reform and intellectual property protection are major concerns as the industry’s pace accelerates globally.
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February 1, 2012
By:SAS
Learn how life sciences companies can get more performance from their marketing dollars. This paper shows the way by first detailing the challenges that companies must overcome to shift their marketing strategies to emphasize efficiency and ROI. Then, it presents six key benefits of adopting an analytical approach to marketing.
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February 1, 2012
By:SAS
Industry leaders weigh in on how pharmaceutical companies can become more relevant to their trifecta of customers: physicians, payers and patients. Read about the strategies pharmaceutical companies are using to cultivate relationships, not just sales – and to become trusted information resources, not just purveyors of products.
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February 1, 2012
By:SAS
Customer analytics help the life sciences industry get a clearer focus on the effectiveness of its sales and marketing spending, understand current physician targeting data, forecast market demand and track social media sentiment. Read this white paper for a high-level overview of how analytics strengthens marketing strategies.
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January 9, 2012
By:SK&A, A Cegedim Company
This report from the OneKey, Powered by SK&A database provides a valuable reference table with all the counts of all U.S. physicians by state and 95 medical specialties. Use this report to strategize for personal and non-personal promotions by understanding where your primary targets are located. The report, updated twice per year, also ranks the top 20 specialty areas by number of practicing physicians.
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