February 20, 2013
By:
Kent E. Groves, PhD, Liz Barrows, Merkle
Patient adherence is in the best interest of the commercial and clinical sides of the healthcare industry. This paper presents options for brand marketers to consider as they look to increase levels of adherence.
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January 30, 2013
By:
SK&A, A Cegedim Company
This report from the OneKey, Powered by SK&A database provides a valuable reference table with all the counts of all U.S. physicians by state and 90 medical specialties. Use this report to strategize for personal and non-personal promotions by understanding where your primary targets are located. The report, updated twice per year, also ranks the top 20 specialty areas by number of practicing physicians.
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February 1, 2013
By:
SAS
Change has been a constant lately, and managed markets show no signs of settling into a routine – especially when the Affordable Care Act could add 30 million insured to their rolls. Solutions are buried deep in data, and mining it could help enhance contract negotiations and build better customer relationships.
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February 1, 2013
By:
Don Berwick, MD, Former Administrator, Centers for Medicare and Medicaid Services, Clayton M. Christensen, DBA, Author and Harvard Business School Professor, Graham Hughes, MD, Chief Medical Officer, Center for Health Analytics and Insights, SAS
During its annual Health Care & Life Sciences Executive Conference, SAS brought together more than 500 thought leaders from across the industry representing provider, pharmaceutical, payer and policy segments. This paper shares their perspectives on how health analytics is advancing the triple aim of improved outcomes, personalized medicine and lower costs.
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May 14, 2013
By:
Pete Mehr, PhD, Merkle
This paper focuses on how customer centricity can unlock significant financial gains for pharmaceutical companies. It briefly reviews the historical promotion model, the factors in the industry that are driving the change, and then goes into depth on what it means to be customer centric and how to implement a customer-centric model.
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February 1, 2013
By:
SAS
Change has been a constant lately, and managed markets show no signs of settling into a routine – especially when the Affordable Care Act could add 30 million insured to their rolls. Solutions are buried deep in data, and mining it could help enhance contract negotiations and build better customer relationships.
|
January 30, 2013
By:
SK&A, A Cegedim Company
This report from the OneKey, Powered by SK&A database provides a valuable reference table with all the counts of all U.S. physicians by state and 90 medical specialties. Use this report to strategize for personal and non-personal promotions by understanding where your primary targets are located. The report, updated twice per year, also ranks the top 20 specialty areas by number of practicing physicians.
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December 19, 2012
By:
Symphony Health Solutions
Brand teams must accurately measure the strategy effectiveness in each part of the continuum (patient, physician, and payer) in efforts to plug the leakage that occurs between writing and dispensing prescriptions.
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