Marketing

Oct 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Patient access is the new driver of change and progress in healthcare marketing, says a senior industry player in market development.
Sep 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What does a challenger brand need to do?
Aug 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Reaching skittish consumers through objective, storydriven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges, writes Peter Houston.
Aug 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The best way to grow in the pharma industry is to think small.
Jun 18, 2013
By Pharmaceutical Executive Editors
Al Topin on redefining your ad agency's role in today's complex pharma market
Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The slow evolution toward a state of grace in tracking ROI for digital promotion.
Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
List pricing strategies that diverge from these approaches without "hitting the cliff".
Mar 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What can happen when reps focus on the physician-patient conversation? Al Topin reports.
Jan 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
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