Marketing

Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Take a page from the consumer marketing playbook and promote a product's advantage and why it should matter to the customer.
Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The slow evolution toward a state of grace in tracking ROI for digital promotion.
Apr 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
List pricing strategies that diverge from these approaches without "hitting the cliff".
Mar 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
What can happen when reps focus on the physician-patient conversation? Al Topin reports.
Jan 01, 2013
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Doctor-patient conversations aren't always what we think—this basic interaction represents both a problem and an opportunity for today's drug marketers, writes Al Topin.
Dec 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
How to stop worrying and learn to love the data.
Nov 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
Oct 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt.
Sep 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
"Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets."
Sep 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin.
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