Marketing

Nov 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
How an agency and client behave after they split speaks volumes about their culture and character, writes Al Topin.
Oct 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt.
Sep 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
"Payers have evolved to become powerful global contenders with pharma for increasingly limited funding of drug budgets."
Sep 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
In the digital age, physicians don't call the shots when it comes to healthcare guidance, writes Al Topin.
Jul 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin.
Jun 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Understanding the differences between drug and device marketing can make or break the brand's promotional activities.
Jun 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy.
Mar 01, 2012
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting.
Oct 01, 2011
Pharmaceutical Executive
By Pharmaceutical Executive Editors
The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
Sep 01, 2011
Pharmaceutical Executive
By Pharmaceutical Executive Editors
Keeping your finger on the pulse of consumers leads to better, more actionable insights—and better results.
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