Feb 04, 2016
Peter Houston looks at the social and digital channels that look likely to still be here by the end of the year.
Feb 03, 2016
Ram Subramanian and Dr. Rehan Baqri discuss the power of a second brand in the evolving global healthcare market.
Jan 28, 2016
Companies must design local commercial models that enable them to deliver value stories tailored to the specific needs of organized customers and the characteristics of local ecosystems, writes Paul Darling.
Jan 15, 2016
In the consumer’s eye, the one thing worse than annoying internet ads is the widely held belief that too much personal information is held online when it comes to online marketing. Graeme Hutton reports.
Jan 15, 2016
Pharmaceutical Executive
Al Topin lists the “seven significants” for brand planning in 2016 that pose the best chance for stable footing amid the seismic state of today’s ever-changing healthcare landscape.
Jan 05, 2016
The traditional commercial sales model in biopharma of deploying teams of reps to call on physicians is broken. Here, Todd Greenwood outlines a new approach.
Jan 04, 2016
Defending pharma and health director-to-consumer advertising is a top 2016 priority for the 4A’s industry trade group. Mollie Rosen reports.
Dec 20, 2015
Pharmaceutical Executive
The eight trends brought on by “once-and-done” interventions that may transform thinking around healthcare marketing.
Dec 11, 2015
Three days at TEDMED has convinced Bill Drummy that a dramatic shift in your definition of what’s possible is not only re-energizing, it can also help you approach your biggest problems in ways you would have never otherwise considered.
Dec 01, 2015
Physicians who show true empathy for their patients tend to have better outcomes. Their patients stick to treatment plans, heal faster, and have fewer hospital readmissions. The same principle applies to pharma companies trying to market to physicians, write Pratap Khedkar and Malcolm Sturgis.
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