Marketing

Nov 16, 2017
Organizations can now confidently leverage social media and messaging platforms to market and share content, writes Dawn Lacallade.
Oct 31, 2017
Pharmaceutical Executive
The internet giant’s latest service may also be another piece of the company’s pharma puzzle.
Oct 18, 2017
The status quo pharma marketing model is still relied upon by the big brands, not because the results are amazing, but because they are predictable. It's time to challenge convention, says James Talerico.
Sep 22, 2017
Healthcare companies are overwhelming physicians and hospitals with brand messaging overlap. Let’s use data science to fix that, says Kevin Troyanos.
Sep 05, 2017
For marketers, getting messages out in the age of polarization and "TMI" requires common sense and courage, says Al Topin.
Aug 05, 2017
Pharmaceutical Executive
For the life sciences industry in 2017, engaging across social media means less talking—and more listening. Peter Houston reports.
Jul 20, 2017
Gregg Fisher reflects on how brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications.
Jul 10, 2017
Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.
Jun 10, 2017
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".
Jun 09, 2017
Interacting with HCPs is fraught with compliance challenges. This article takes a deep dive the implications of compliance for marketers in a world where new technologies being created every day.
native1_300x100
lorem ipsum