Marketing

Jul 20, 2017
Gregg Fisher reflects on how brand planning can be enhanced to better serve brand and product managers to deliver on the promises of “customer-centric” and “multi-channel” communications.
Jul 10, 2017
Separating the meaningful from the merely novel, Bill Drummy outlines his Top Ten digital marketing trends for 2017.
Jun 10, 2017
Pharma has long recognized the power of key opinion leaders, but with HCPs and patients now acquiring much of their information online, there is a new opportunity for "digital opinion influencers".
Jun 09, 2017
Interacting with HCPs is fraught with compliance challenges. This article takes a deep dive the implications of compliance for marketers in a world where new technologies being created every day.
Jun 09, 2017
As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator, write Loic Plantevin, Christoph Schlegel and Maria Gordian.
May 12, 2017
The absence of pharma brands on social media creates a significant void of reputable healthcare information to aid patients, writes Dawn Lacallade.
May 08, 2017
Pharmaceutical Executive
New DTC campaign for its vaccine Zostavax uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers.
May 04, 2017
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
Apr 06, 2017
Pharmaceutical Executive
Julian Upton reviews of some of the sales strategy insights on offer at last month’s eyeforpharma Barcelona event.
Mar 22, 2017
In-market experimentation is the best way to address the challenge of pitching brand leaders on new ways to reach their target population through digital and other non-personal channels, write Scott Beauchamp and Michael Calamari.
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