May 08, 2017
Pharmaceutical Executive
New DTC campaign for its vaccine Zostavax uses a more serious, personal messaging approach—as pharmas look to close the conversation gaps between patients and healthcare providers.
May 04, 2017
Charles Benaiah, CEO of New York's watzan, tells Pharm Exec that the key to effective social media marketing is personalization.
Apr 06, 2017
Pharmaceutical Executive
Julian Upton reviews of some of the sales strategy insights on offer at last month’s eyeforpharma Barcelona event.
Mar 22, 2017
In-market experimentation is the best way to address the challenge of pitching brand leaders on new ways to reach their target population through digital and other non-personal channels, write Scott Beauchamp and Michael Calamari.
Feb 20, 2017
Many big pharma companies have been wary of social media. But if you truly want to be customer centric you do need to be in dialogue with your customers — and social media can allow that, writes Will Simpson.
Feb 20, 2017
Stan Bernard outlines the seven ways for pharmas to ensure successful execution of action steps following brand ‘war games’.
Dec 22, 2016
What many in pharma may overlook as they try to identify some new trend are the changes that move below their feet, which have the potential to disrupt even the most thoughtful marketing plans, writes Al Topin.
Dec 19, 2016
In the brave new world of personalized medicine, the one-drug-fits-all mass-marketing approach of the past won’t work, writes Peter Houston.
Dec 08, 2016
It's time to take advantage of a nascent technology embrace taking hold among market insights professionals, writes Janet Kolsoff.
Oct 24, 2016
Pharmaceutical Executive
A practical roadmap for pharma brand teams in avoiding the pitfalls in statistical thinking when appraising and presenting data.
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