Pharmaceutical Executive-08-13-2008

Pharmaceutical Executive

FDA to Test Risk Info with Mock Ads

August 13, 2008

News Analysis

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Do consumers pay attention to risk information in television ads? FDA plans to find out with a study using phony ads for a nonexistent blood pressure drug.

Abbott Launches Podcast Series

August 13, 2008

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Crohn?s disease is the topic of conversation on the first Abbott unbranded podcast. The company talks about why it went the radio route.