Pharmaceutical Executive-08-13-2008

News Analysis
Pharmaceutical Executive

August 13, 2008

Do consumers pay attention to risk information in television ads? FDA plans to find out with a study using phony ads for a nonexistent blood pressure drug.

Pharmaceutical Executive

August 13, 2008

Crohn?s disease is the topic of conversation on the first Abbott unbranded podcast. The company talks about why it went the radio route.