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Articles

Pharm Execs speaks with Adams about how his company developed a new medicine designed to meet migraine patients’ needs.

Q&A With Adrian Adams, chairman and chief executive officer of Impel Pharmaceuticals

Recent advances from COVID-19 vaccine development put pharma in place to further grow relationship with patients.

Patients Are Ready for a Digital Future, Here’s Pharma’s Path Toward the Next Growth Horizon

Managing director, pharmaceuticals and biotechnology, North America, in WittKieffer’s global life sciences practice

New C-Suite position emerges for more emphasis on patient centricity.

The Role and Recruitment of the Chief Patient Officer

From exposing disparities in care to guiding better patient outcomes to helping reign in the costs of care, the use of real-world data (RWD) in oncology can have far-reaching effects. Here’s how one RWD company exec is using her experience to help drive that change.

Q&A With Miruna Sasu, president and CEO, COTA, Inc.

Brennan describes what her career journey in pharma has looked like as a woman, and what she feels can be done to improve opportunities for other females in pharma. She also talks about how advocacy and commitment can similarly be applied to improve the rare disease space.

Q&A With Aoife Brennan, president and CEO of Synlogic, Inc.

Assessing the road ahead for Chinese biotech.

Why Patient-Centric Innovation Holds the Key to Long-Term Business Success for Companies in China’s Booming Biotech Sector 

Rohit Gupta is vice president of analytics strategy and transformation at 

Obstacles in data exchange remain for industry.

Does the Oracle-Cerner deal represent a digital breakthrough in healthcare?

Andy Studna is an assistant editor for Pharmaceutical Executive and Applied Clinical Trials. He can be reached at astudna@mjhlifesciences.com. 

Standard for reaching patients shifts with influx of new technology in post-COVID world.

Meeting the Patient—Virtually

Acute Care Pharmacy Resident, UNC Medical Center

Co-founder, President, and CEO of Sensal Health

Comprehensive dosage monitoring of topical treatments for mild to moderate psoriasis.

How Technology Can be Used to Improve Adherence

Devesh Verma is a principal at Axtria, leading the development of Axtria's omnichannel customer engagement solutions. He has 20 years of experience within the life sciences industry. He is passionate about leveraging data and analytics and tighten connections between life sciences brands and their customers. He is a champion to place patients at the center of building a brand's overall customer engagement strategy. Devesh's experience includes brand marketing, management consulting, and analytics leadership.

Rebecca Lorenzo, a marketing associate at Axtria, is a life sciences content writer with over six years of combined experience in copywriting, journalism, marketing, and social media content strategy across several industries. At Axtria, Rebecca partners with life sciences subject matter experts to author innovative, multimedia thought leadership content to help pharmaceutical executives improve their commercial operations and patient outcomes. Her work has featured in publications such as WorldatWork, the Journal for Clinical Studies, and International Clinical Trials Magazine.

In the past, she served as an editor and staff writer for numerous publications. She holds a Bachelor's degree in Communications and a Minor in Literature.

Devesh Verma and Rebecca Lorenzo outline some the challenges and potential solutions to building a patient-centric culture

Patient Engagement