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Devesh Verma is a principal at Axtria, leading the development of Axtria's omnichannel customer engagement solutions. He has 20 years of experience within the life sciences industry. He is passionate about leveraging data and analytics and tighten connections between life sciences brands and their customers. He is a champion to place patients at the center of building a brand's overall customer engagement strategy. Devesh's experience includes brand marketing, management consulting, and analytics leadership.

Rebecca Lorenzo, a marketing associate at Axtria, is a life sciences content writer with over six years of combined experience in copywriting, journalism, marketing, and social media content strategy across several industries. At Axtria, Rebecca partners with life sciences subject matter experts to author innovative, multimedia thought leadership content to help pharmaceutical executives improve their commercial operations and patient outcomes. Her work has featured in publications such as WorldatWork, the Journal for Clinical Studies, and International Clinical Trials Magazine.

In the past, she served as an editor and staff writer for numerous publications. She holds a Bachelor's degree in Communications and a Minor in Literature.

Articles

Devesh Verma and Rebecca Lorenzo outline some the challenges and potential solutions to building a patient-centric culture

Patient-Centricity in Biopharma: Selling Health Versus Pills

Going beyond the words of healthcare communication.

Empathy: The Foundation of Health Literacy

Additional assistance necessary for patients prescribed specialty therapies.

Lessons Learned Working with Millions of Patients on Specialty Medications 

Growing business segment of life sciences industry improves patient access.

Patient Services Are Simplifying the Healthcare Consumer Experience 

Sam Murphy is Principal Manager at RBW Consulting.

Pharma companies are now under increasing pressure, and increasingly willing, to offer a patient-centric approach. But with this increasing demand comes confusion about what patient-centered research actually is. 

More Than a Trend: Steps to Ensure Patient-Centered Research Stays at the Forefront of Pharma

New data comparing past vs. present experience with telemedicine during the pandemic uncovers insight on how patients, doctors, and payers view the market post-COVID.

The Future of Telehealth: Evolving COVID Perspectives Offer Clues

Focusing on prevention, diagnosis, treatment, and care monitoring during the patient journey in oncology to create value for stakeholders.

Uncover Potential Life Cycle Opportunities in Oncology Using Patient-Centric Outcomes

The pharma industry claims to be patient-centric, but, asks Claus Møldrup, how can this be the case if the evolving user experience isn’t always at the forefront of the industry's mind and informing decisions?

The 90/10 Issue: Bridging the Gap Between Pharma Focus and Patient Needs

Almost a year since the start of the pandemic, it’s clear a new medical vision is taking shape—one focused on serving patients now, solving procedural issues later.

COVID Upends Care Connection: Assessing Adjustments in Patient-Doctor Relationship

Telemedicine is definitely here to stay, but recent study may offer clues on its sustaining power.

Patient Engagement