Topic

SVP, Global Strategy, Global Marketing, and NA Sales, Ashfield Engage, an Inizio Engage company

Articles

What the c-suite should consider in today’s marketplace.

Key Factors Attributing to a Successful  Product Launch

Webcasts

Webinar Date/Time: Tuesday, Dec 6, 2022, 11am PT | 2pm ET


Expand Marketing Reach and Enhance Commercial Ops With Real-Time Patient Data

Gregg Fisher (gfisher@thestem.com) is Managing Partner at The Stem.

Patient support programs (PSPs) have an opportunity for growth and innovation.

The Architecture of Global, Scalable, Next-Generation Patient Support Programs

Court Horncastle discusses how his career led him to work with treating COPD and asthma.

Q&A With Court Horncastle, Vice President and Business Unit Head, Respiratory, US Commercial for GSK

How effective training programs enable ‘next-generation’ patient engagement.

Building an Optimal Patient Support Team

Round discusses how he adjusted his leadership style and approach to patient care in the most effective way during the pandemic.

Q&A With Chris Round, president, EMD Serono

DiMambro discusses how companies can update their systems and strategies to collect data which ensures that marginalized groups and diverse voices are included.

Q&A With Natalie DiMambro, vice president, product commercialization and training at Within3

Senior Director of Patient Advocacy, Catalyst Pharmaceuticals

A roadmap for cohering patient perspectives.

An Integrated Patient Advocacy Strategy With Transparent Communication

Flesch speaks with Pharm Exec about his work to bring a patient-centric approach to the forefront of the industry.

Q&A With Matt Flesch, vice president of communications and patient advocacy, Horizon Therapeutics

Kalidas spoke with Pharm Exec about her efforts to bring equity to underserved patients and their communities through Bayer’s Oncology Sustainability Initiative.

Patient Engagement