Direct-to-Consumer

As the three models converge, expect a bigger role for sales reps, minimal impact on incentive compensation, and a boon to the healthcare system.

Zepbound will be offered as part of the LillyDirect program and will be available to patients for pick-up in over 4600 Walmart Pharmacies nationwide.

The model imagines a new future in which traditional pharmacy distribution and access channels are bypassed.

The two companies are the latest to join the DTC offerings to address high drug prices.

Pharmaceutical companies embrace direct-to-consumer sales and price cuts amid tariff changes and Trump's push for lower drug costs in the US.

Launching DTC models requires navigating regulatory and licensing rules.

Amgen introduces AmgenNow, a direct-to-patient program for Repatha, offering affordable access to life-saving cardiovascular treatment.

A look back and ahead at the growing trend—sparked recently by the GLP-1 trail—and new ways to harness this Rx access channel for positive outcomes.

The intersection of artificial intelligence and direct-to-consumer advertising presents unprecedented opportunities and evolving challenges as regulations and technologies reshape the biopharma landscape.

EVERSANA’s chief digital officer discusses recent developments in the pharma industry that are impacting its relationship with patients and new technology.