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Market Access
Fingerpaint Names Schroen Lead of Photo 51
October 15, 2020
Following the announcement of his new role, Pharm Exec had the chance to speak with Daniel Schroen, PhD about his past experience as well as the landscape of the therapeutic development industry.
Rare Diseases: Building Long Term Relationships
October 15, 2020
Therapeutic companies that work with rare diseases must take early steps to build relationships with patients, caregivers, and HCPs.
Critical Connection: Patient Services and Product Launch
October 14, 2020
A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.
Market Access Uncertainties Impacting Commercial Uptake of Gene Therapies
October 06, 2020
While gene therapies continue to revolutionize healthcare, uncertainty from commercialization issues still looms large.
Commercializing an Orphan Drug: Why “Just” Serving a High Unmet Medical Need Won’t Do the Job
September 08, 2020
Looking at four building blocks of success, Wolfram Lux and Simone Seiter investigate what it takes to win and be successful when commercializing an orphan drug
How Copay Management by Payers Is Evolving
August 18, 2020
A look into the complex battle between pharmaceutical manufacturers and payers for balance between medication access and budget management.
Reimbursement Benchmark Share: An Objective Measure of the Impact of Product Reimbursement on Sales Performance
August 07, 2020
Knowing that product reimbursement affects performance and varies by geography, this article proposes the use of Reimbursement Benchmark Share (RBS) to quantify the influence of reimbursement on a product’s performance.
Product Launch Strategies: Adapting Approaches in 2020 and Beyond
June 01, 2020
With new access levers emerging, positioning products will require a shift form the traditional launch playbook.
Drive for COVID-19 Therapies Raises Patent and Pricing Issues
May 16, 2020
Proposals around the globe seek to ensure access to any promising treatments.