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July 14, 2021
A focus on medical affairs and medical science liaisons.
June 09, 2021
Pandemic-reinforced principles of successful drug launch.
In today’s fragmented commercial environment, navigating a more complex set of challenges while adapting new approaches to product launch is critical for biopharma brand teams.
A business framework for pricing and broader brand strategy.
Commercial-model shift demanding greater influence of these teams.
April 29, 2021
David Bower and Agata Wiśniowska discuss how addressing payer needs in the product development process can help companies increase patient access to their novel treatments.
April 26, 2021
Identifying unique traits in patients is key to creating the most effective support programs.
April 13, 2021
Writing at the intersection of managed markets and the pharmaceutical industry.
March 24, 2021
On examination of the challenge and strategies, lack of adherence is in and of itself a preventable disease.
January 29, 2021
Winning in the 20s: How access needs to evolve.
