Sales & Marketing

What Do Pharma Marketers Need to Know About Voice?

October 22, 2020

Pharma marketers can use their "voice" to increase prominence in advertising.

How AI Is Carving UCB’s Path to Better Patient Insights

September 23, 2020

A look at how UCB is utilizing dynamic targeting via AI to improve overall patient experience.

The Value Cornerstone: Bridging the Pharma Marketing Gap

September 15, 2020

Brand positioning that targets HCPs is often irrelevant to the payer mindset. Fortunately, market access teams have an option, writes Ed Shankman.

New Standards for First-to-Launch Players

September 14, 2020

While COVID-19 has shifted some of the rules, research reveals that practice changes were already afoot for market newcomers.