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© 2020 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2020 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
October 22, 2020
Pharma marketers can use their "voice" to increase prominence in advertising.
October 13, 2020
Michael Wong speaks to Frank Cespedes, a senior lecturer at Harvard Business School, about how biopharma companies should be optimizing their sales and engagement activities for the 2020s.
September 23, 2020
A look at how UCB is utilizing dynamic targeting via AI to improve overall patient experience.
September 15, 2020
Brand positioning that targets HCPs is often irrelevant to the payer mindset.
Fortunately, market access teams have an option, writes Ed Shankman.
September 14, 2020
Turning to a next-gen psoriasis treatment to help drive future fortunes.
While COVID-19 has shifted some of the rules, research reveals that practice changes were already afoot for market newcomers.
Uncovering fish oil derivative’s benefit for heart health.
New hope accompanies overdue recognition in sickle cell disease fight.
Addressing the need for fast-acting therapy in treatment-resistant depression.