Topic

Articles

How to build a loyal audience of brand evangelists.

Keys to Success for Social Media in Healthcare Advertising

JAMA study investigates whether consuming energy drinks was associated with adverse pregnancy outcomes and whether caffeine consumption affects fetal-growth restriction. 

Research Explores Adverse Outcomes From Energy Drink Intake Before, During Pregnancy 

AbbVie acquiring all outstanding shares of ImmunoGen, Inc. for $31.26 per share, valuing the company at a total equity value of approximately $10.1 billion. 

AbbVie to Acquire ImmunoGen With its Platinum-Resistant Ovarian Cancer Drug Elahere

Capan discusses the industry is embracing new technologies and how these use cases may evolve in the coming year.

What’s on the Horizon in Pharma Marketing & Innovation: Q&A With Faruk Capan, Chief Innovation Officer at EVERSANA

Heliyon study evaluates online information, labeling accuracy, and quantitative analysis of high peroxide content gels. 

Analyzing Risks of Online Marketing for Teeth Whitening Products, Post-COVID

Dozens of companies are selling stem cell treatments and exosome therapies that have not been approved for use or authorized for emergency use by the FDA.

Study Spotlights Concerns With Direct-to-Consumer Online Advertising of COVID-19 Treatments

Novo Nordisk said it will continue providing Levemir vials and the Levemir FlexPen for diabetes control while supplies last, until the full product discontinuation at the end of 2024.

Novo Nordisk to Discontinue Levemir for Diabetes Mellitus

Webcasts

Webinar Date/Time: Wed, Dec 6, 2023 2:00 PM EST

Benchmarking Speaker Campaign Effectiveness

Michael Wong is an emeritus board member of the Harvard Business School Healthcare Alumni Association (HBSHAA).

C-Suites and their boards should remember that digital transformation is a key part of the larger focus of a profound business transformation.

As Biopharma Firms Finalize C-Suite Goals for 2024, Are Their Workforces Prepared to Execute? A Q&A With MIT’s Stephanie L. Woerner, PhD

Glyburide and metformin are active ingredients in several prescription-only medications indicated for the treatment of patients with type 2 diabetes.

Sales & Marketing