Sales & Marketing

What Do Pharma Marketers Need to Know About Voice?

October 22, 2020

Pharma marketers can use their "voice" to increase prominence in advertising.

Creating Sustainable Revenue Growth

October 13, 2020

Michael Wong speaks to Frank Cespedes, a senior lecturer at Harvard Business School, about how biopharma companies should be optimizing their sales and engagement activities for the 2020s.

How AI Is Carving UCB’s Path to Better Patient Insights

September 23, 2020

A look at how UCB is utilizing dynamic targeting via AI to improve overall patient experience.

The Value Cornerstone: Bridging the Pharma Marketing Gap

September 15, 2020

Brand positioning that targets HCPs is often irrelevant to the payer mindset. Fortunately, market access teams have an option, writes Ed Shankman.

COVID Causes Pharma Marketers to Watch TV

September 14, 2020

Succession Plan: Skyrizi

September 14, 2020

Turning to a next-gen psoriasis treatment to help drive future fortunes.

New Standards for First-to-Launch Players

September 14, 2020

While COVID-19 has shifted some of the rules, research reveals that practice changes were already afoot for market newcomers.

(O)mega Opportunity: Vascepa

September 14, 2020

Uncovering fish oil derivative’s benefit for heart health.

Educational Mission: Oxbryta

September 14, 2020

New hope accompanies overdue recognition in sickle cell disease fight.

First in Class: Spravato

September 14, 2020

Addressing the need for fast-acting therapy in treatment-resistant depression.