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AI has the potential to revolutionize the pharma marketing industry. Pharma should look to harness its power to capture important data and insights to better engage HCPs through personalized, smart messaging.

Q&A: Artificial Intelligence (AI) Still Requires Human Intelligence (HI)

Award-winning omnichannel education platform for life sciences expands executive team to support strategic growth.

ACTO Appoints Jenny Yeung as Chief Financial Officer

DeepIntent’s patient-modeled audiences solution uses comprehensive real-world clinical datasets to precisely reach patient populations, including those facing rare diseases and low prevalence conditions.

DeepIntent Receives Patent for Technology that Enables Marketers to Reach Precise Patient Populations in a HIPAA-Compliant, Privacy-Safe Manner

Cernese shares his perspectives on the increasing demand for quick, accessible health information, the subsequent pressure this puts on the highly regulated life sciences industry, and how artificial intelligence (AI), the use of machine learning to perform tasks that traditionally rely on human intelligence, can help.

Q&A: Nick Cernese, EY Global Health Sciences & Wellness Consulting Partner

Hessel will oversee all creative output for Ogilvy Health in North America, serve on Ogilvy Health’s executive leadership team, and also join Ogilvy’s Worldwide Creative Council.

Adam Hessel Named Chief Creative Officer of Ogilvy Health

Need for greater transparency and access fuels Big Tech’s presence.

Empowered Patients Demand Digitalization, Make Mark on Pharma

's Online and European Editor. He can be reached at jupton@mjhlifesciences.com

As the pressure on teams reviewing promotional content has increases, both in terms of volumes of content and complexity, Sameer Lal discusses the need for a near-term strategies using artificial intelligence (AI) and machine learning (ML) to decongest bottlenecks of the manual review process.

Optimizing the Review Process for Promotional Content

Jeremy Lovelace is the founder and director of 

In order to address data literacy gaps amongst reps and managers, sales trainers are increasingly turning to computer-based business simulation games, writes Jeremy Lovelace.

Developing Data Literacy with Training Simulations

Series of industry milestones indicate an acceleration in broad AI implementation strategy.

45% Increase in Aktana Next-Best-Engagement Suggestions Used in 2021 Demonstrates Surge in Artificial Intelligence (AI) Adoption

Strategic partnership with independent global meetings and medical education company Avlis International intends to develop branded communications for the unique needs of physicians and specialty pharma.

Sales & Marketing