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December 11, 2020
Adoption of digital by biopharma reps has added an element of flexibility to their engagement strategies, resulting in better communications with HCPs.
December 09, 2020
If telehealth is here to stay, how is the industry adjusting?
December 04, 2020
What the industry has learned navigating the pandemic and what the future holds for field teams.
November 25, 2020
Todd Nichols, chief commercial officer of Alkermes, gives his top three recommendations for going all-in to digitally transform the frontline sales team.
November 17, 2020
Understanding the changes in day-to-day life for physicians during COVID and how life science executives can address them.
November 10, 2020
Companies recognize that their success with digital starts with accurate customer data, but many struggle to manage the overwhelming volume of different data types from hundreds of sources.
October 30, 2020
Following the introduction this week MyVeeva for Doctors, Veeva’s Paul Shawah discusses the background to the product and the role biopharma companies will play in its ongoing development.
October 29, 2020
A deep-dive into how pharma companies can apply service operations principles to achieve a greater level of marketing and promotional review committee satisfaction.
October 22, 2020
Pharma marketers can use their "voice" to increase prominence in advertising.
October 13, 2020
Michael Wong speaks to Frank Cespedes, a senior lecturer at Harvard Business School, about how biopharma companies should be optimizing their sales and engagement activities for the 2020s.
