Sales & Marketing

Titan Pharmaceuticals and Indegene: Partnering for the Post-COVID Landscape

July 27, 2020

Titan Pharmaceuticals' Sunil Bhonsle and Indegene's Jamie Peck talk about their new partnership and how it will move forward in the post-COVID environment.

HCPs & Virtual Meetings: Taking the Learnings Forward

July 27, 2020

Nate Wible and Dan Donovan evaluate the shift from in-person to virtual HCP meetings and look toward the future of this model.

Will COVID-19 Usher in a New Era in Pharma Marketing?

July 22, 2020

Embracing expanded digital models key to future ROI.

Future-Proofing Biopharma Launches Requires Personalizing the Customer Experience

July 09, 2020

As the U.S. economy reopens, engagement with healthcare providers and pharma manufacturers will vary significantly from person to person depending on their comfort level. This article provides insight on how engagement could affect product launches.

The Truth About Telemedicine

June 04, 2020

Scott Morano explores some of the challenging questions brands will need to ask in light of an HCP switch to telemedicine.

Finding the Translators: Helping Connect the Science to the Patient

May 25, 2020

The need for analytics translators is not limited to data science. The adoption of all scientific or technical advances, including those in the healthcare industry, needs effective translators. So what does this mean for pharma marketing?

A Better Path to Payer Insights

May 14, 2020

Payers have transformed the competitive marketplace, and biopharma companies need to regain their position as the authority on their products. To do this, they must establish new ways to anticipate, identify, and react to payer impressions of relevant evidence as they occur.

Don't Be a COVID Copycat: Digital Engagement is Not Enough

May 01, 2020

Even before COVID-19, over 50% of pharma companies were piloting or using virtual and live remote e-detailing as standard practice. Companies need to go further to have a real impact, writes Rasim Shah.

How COVID-19 is Forcing Pharma to Adopt New Physician Interaction Models

April 28, 2020

Over the coming months, HCPs and manufacturers will experiment with different approaches to e-detailing, in order to arrive at an approach that works for everyone, writes Scott Morano.

Automating PV Data Capture: What's Holding Companies Back?

April 20, 2020

In safety & pharmacovigilance, the requirement to capture, sift and process real-world adverse event data is vast and growing all the time. Why then, writes John Price, is the discipline lagging in its application of smart technology?