Pharmaceutical Executive
August 27, 2008
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Digitas Health touts an increase in physician traffic to AstraZeneca's pain med site. The driver? An innovative piece of mail sporting a USB Web key to access product information.
August 27, 2008
News Analysis
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A new study tracks six high-traffic drugs that are turning up on shady online pharmacies, usually at huge discounts. The conclusion: Fancy Web sites are suckering customers and costing pharma money and credibility.