Pharmaceutical Executive-11-29-2006

Pharmaceutical Executive

November 29, 2006

Shire markets ADHD patch with unbranded campaign.

Pharmaceutical Executive

November 29, 2006

In a pitch of holding company vs. separate agencies, IPG nabs top prescription brands from WPP.

Pharmaceutical Executive

November 29, 2006

Merck branded spots for HPV vaccine use strategic messaging.