Launching Daytrana in a Skeptical EnvironmentNovember 29th 2006Pharmaceutical ExecutiveShire markets ADHD patch with unbranded campaign.
Glaxo Consolidates Professional Ad BusinessNovember 29th 2006Pharmaceutical ExecutiveIn a pitch of holding company vs. separate agencies, IPG nabs top prescription brands from WPP.
Gardasil Campaign Taps Public Fear of CancerNovember 29th 2006Pharmaceutical ExecutiveMerck branded spots for HPV vaccine use strategic messaging.