Pharmaceutical Executive-11-29-2006

Pharmaceutical Executive

Launching Daytrana in a Skeptical Environment

November 29, 2006

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Shire markets ADHD patch with unbranded campaign.

Glaxo Consolidates Professional Ad Business

November 29, 2006

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In a pitch of holding company vs. separate agencies, IPG nabs top prescription brands from WPP.

Gardasil Campaign Taps Public Fear of Cancer

November 29, 2006

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Merck branded spots for HPV vaccine use strategic messaging.