Brand Insights - Thought Leadership | Paid Program
In a recent study conducted by Acceleration Point of over 50,000 key opinion leaders (KOLs), 54% are part of online scientific discussions in social media, in the news, and on the web. Most of these experts are not posting content themselves, but rather are mentioned or quoted by others, or contribute to the online content of institutions. In the study, 18% of these KOLs had a Twitter account though for some specialties, as many as 40% of KOLs had Twitter accounts. What’s more, these KOLs mention a product or disease an average of 60 times each month.
The recency, volume and speed at which these digital insights are available make them a valuable resource for medical affairs. KOL social monitoring data can be looked at in two ways to discover insights.
Your KOLs are bringing the scientific discussion online. By ensuring a simple process supported by easy-to-use tools, you can find new actionable insights. Click here to learn more about Kwello, the first KOL social monitoring platform built specifically for medical affairs.