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Bottom of the Funnel Conversion though EHR Marketing and its Role in an Omnichannel Strategy



Webinar Date/Time: Wed, Dec 7, 2022 2:00 PM EST

How can pharma marketers leverage bottom-of-the funnel marketing tactics to complete their marketing mix? Join Veradigm and Klick Health to learn actionable strategies to maximize lower funnel conversion.

Register Free: https://www.pharmexec.com/pe_w/EHR

Event Overview:

Omnichannel strategies carry different approaches and expectations at different stages in the typical marketing funnel. Real-time and real-world data provide pharma marketers the enhanced ability to reach physicians of interest more quickly and effectively than what is traditionally possible with client-provided healthcare provider (HCP) target lists—leading to reduced time to screening, quicker prescribing, and improved patient care. In this webcast, we examine the stages of the pharma marketing funnel, explore the impact of electronic health record (EHR) marketing to HCPs lower in the marketing funnel, and share a case study that reflects that impact.

Key Learning Objectives:

  • Understand the different stages of the pharma marketing funnel, including the goals, applicable tactics, and implications of proximity to diagnosis and treatment for each
  • Examine the specific impact that EHR marketing to HCPs lower in the marketing funnel can have
  • Explore a case study reflecting a reduced time to diagnosis and treatment when leveraging awareness messaging to HCPs via the EHR


Damon Basch
VP of Strategic Partnerships

Damon Basch leads strategic partnerships in real-world data, clinical workflow, and digital media solutions at Veradigm. With over a decade of focus in EHR innovation, it’s his passion to drive a symbiotic relationship between Providers, Payers, Pharma, HIT stakeholders, and the patients they collectively strive to serve.Johanna MaulawinSVP Media Research & IntelligenceKlick Health

Johanna Maulawin
SVP Media Research & Intelligence
Klick Health

Johanna Maulawin has 30 years’ experience in media, of which she has provided expertise for Klick Health for ten years. She leads the media research and intelligence team with a passion for interpreting data into actionable insights for clients.

Times and Dates:

Wed, Dec 7, 2022 2:00 PM EST



Klick Health

Register Free: https://www.pharmexec.com/pe_w/EHR

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