Pharma Europe

Articles

Stefan Merlo, Vice President, Commercial Development, CSL Seqirus discusses how COVID-19 has evolved the discussion of vaccines and the long-term concerns stemming from flu vaccine fatigue. 
 


Pharma 2023: Vaccines Journey to the Consumer

Rebecca Vermeulen, VP Global Patient Networks, Product Development Medical Affairs for Roche discusses how they approach patient engagement. 

Pharma 2023: Working with Patient Advocacy Groups

Lisa Henderson is the former group editorial director of 

Digital and innovation leader takes issue with the current state of pharma marketing and suggests new approaches are needed.

Pharma 2023: Marketing to the Masses

Industry insights on how pharma is faring in tapping new innovations and approaches in digital health. 

Pharma 2023: Digital Health Key Takeaways

Panel discusses what real-world evidence—and related patient-reporting technology—need to achieve to better influence payer decision-making. 

Pharma 2023: Unleash RWE Benefits Along the Value Chain

Tool highlights efforts to overcome the challenges of remote disease management in Turkey.

Pharma 2023: Roche Turkey’s Digital Platform for HCPs and Patients

Experts explore MA's evolving role and skill set in engaging effectively with clinicians and other external stakeholders.

Pharma 2023: A More Collaborative Medical Affairs 

German laws, European VBCs, and trends in China, Brazil, and Saudi Arabia are changing the way global market access works.