Author | Lisa Henderson

Lisa Henderson is Editor-in-Chief of Applied Clinical Trials and Pharm Exec. She can be reached at lhenderson@mmhgroup.com.

Articles

Consider Data Before It’s a Problem

Pharmaceutical Executive

Article

Amid concerns over a potential 'wild west' climate for data analytics in pharma, taking a long-term, proactive, and enterprise view of your company’s data may be the best way to keep your organization and reputation safe.

Veeva Offers Back-Up Plan for Coronavirus-Impacted Life Sciences Companies

Pharmaceutical Executive

Article

Engaging the New HCP in the Digital World

Pharmaceutical Executive

Article

Amid the growth but still-cautious embrace of social media and other digital marketing channels, appealing to the younger physician requires a nuanced approach-mixing proven expertise with fresh ideas.

Jay Galeota: A Better Way to Pharma

Pharmaceutical Executive

Article

Veteran pharma leader Jay Galeota shares learnings and perspectives from an off-the-beaten-path career rise-one driven today by a mission to align the industry’s risk-taking approach across the entire drug life cycle.