Pharmaceutical Executive-10-01-2001

Pharmaceutical Executive

October 01, 2001

PMs must be ready to speak to the media at a moment’s notice—and have something to say.

Pharmaceutical Executive

October 01, 2001

Not only did Shakespeare know a great deal about human nature, he knew something about brand equity: a name has value. Four hundred years later, marketers grapple to understand the association between brands and profitability.