|Articles|October 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-10-01-2001

Leap of Faith: Branding and ROI

Not only did Shakespeare know a great deal about human nature, he knew something about brand equity: a name has value. Four hundred years later, marketers grapple to understand the association between brands and profitability.

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almost 25 years ago

Never Say “No Comment”

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Former U.S. Representative Joe Cunningham (D-SC), spokesperson, Pharmaceutical Reform Alliance.
Former U.S. Representative Joe Cunningham (D-SC), spokesperson, Pharmaceutical Reform Alliance. dismisses the pharmaceutical industry's innovation argument against MFN pricing.