|Articles|October 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-10-01-2001

Leap of Faith: Branding and ROI

Not only did Shakespeare know a great deal about human nature, he knew something about brand equity: a name has value. Four hundred years later, marketers grapple to understand the association between brands and profitability.

Articles in this issue

over 24 years ago

Never Say “No Comment”

Newsletter

Lead with insight with the Pharmaceutical Executive newsletter, featuring strategic analysis, leadership trends, and market intelligence for biopharma decision-makers.

Subscribe Now!

Related Content