Pharmaceutical Executive-05-01-2012

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - May 2012

May 01, 2012

Issue PDF

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Marooned at the Top

Government: Big Pharma's Best Friend in Emerging Markets?

May 01, 2012

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To gain market access in emerging markets, pharma companies face pressure to offer a convincing Corporate Value Proposition to governments.

Information Overload

May 01, 2012

Special Section

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Data has become as important as the drug in driving success in healthcare.