A Fireside Chat on the Modernization of Medical Affairs Influencing HCP Behavior in a Newly Virtual World

Webcasts

Now available on demand! Medical affairs is a high visibility role with a heavy lift to both to engage the right HCPs and KOLs as well as bring strategic, data-driven value to their organizations. But what no one saw coming was a pandemic that would change everything: the ways MSLs prepared; engaged; and strategized as well as an enhanced focus on driving HCP behavior that will have real-life downstream impact on patient outcomes. It’s a tall order. Join us to discuss what happened, where it’s going and how measurable impact has shifted.

Register Free: https://event.on24.com/wcc/r/3815606/0BE768D35458FDCA88398659BBD69BCE?partnerref=MJHWEBAD

Event Overview:

Join us for a lively fireside chat with Kristin Cova, PharmD, Director, Regional Medical Advisors, Myovant and Chris Medeiros, Director, Strategic Solutions, H1

Chris and Kristin have been on the frontlines of pharma having worked in field Medical Affairs and with Medical Affairs teams from pre-launch planning to commercial market launch. It’s a high visibility role with a heavy lift to both engage the right HCPs and KOLs as well as bring strategic, data-driven value to their organizations.

But what no one saw coming was a pandemic that would change everything: the ways MSLs prepared; engaged; and strategized as well as an enhanced focus on driving HCP behavior that will have real-life downstream impact on patient outcomes. It’s a tall order.


We’ve got a lot to unpack. Join us for this informational conversation. We’ll take audience questions and ask a few of our own such as:

  • How did the skill set required for MSLs change during and after the pandemic?
  • How can MSLs outreach be integrated and effective in larger organizational goals?
  • How is impact measurable?
  • What exactly are we measuring?
  • What are some best practices for data to support these efforts and how do we surface insights that can support finding the right experts, rising stars, diversity insights, centers of excellence, networks of influence and a way to measure MSL impact?

Key Learning:

  • How the role of MSLs changes during and after the pandemic
  • How MSL outreach can be integrated and effective in larger organizational goals
  • How MSL is impact measurable and what is critical to measure.
  • Best practices for data to support these efforts and surface insights that can support finding the right experts, rising stars, diversity insights, centers of excellence, networks of influence.

Speakers Name and Title:

Christine W. Medeiros
Director, Strategic Solutions
H1

Chris is Director of Strategy & Solutions at H1. As part of a team of dedicated strategists with functional subject matter expertise in scientific stakeholder engagement, Chris consults with clients to help them answer strategic questions and solve business challenges related to scientific expert identification and connection. She is committed to helping clients develop transformational, best-in-class engagement strategies that support their product lifecycle-based business objectives.

Kristin Cova, PharmD
Director, Regional Medical Advisors
Myovant Sciences

Kristin is the Director of Regional Medical Liaisons at Myovant Sciences. Her team is responsible for coordinating field medical support and fostering strategic relationships with stakeholders. She has worked in several therapeutic areas and taken on roles of increasing responsibility including MSL Field Manager, Global Stakeholder Relations Director, and MSL Director. Kristin’s expertise in Medical Affairs includes KOL identification and development, new product launches, and cross-functional team communications.

Prior to industry, Kristin spent 13 years in clinical pharmacy practice. She holds a PharmD. from Duquesne University in Pittsburgh, Pennsylvania.

Times and Date:

On-Demand

Sponsor:

H1

Register Free: https://event.on24.com/wcc/r/3815606/0BE768D35458FDCA88398659BBD69BCE?partnerref=MJHWEBAD