A Fireside Chat on the Modernization of Medical Affairs Influencing HCP Behavior in a Newly Virtual World

Now available on demand! Medical affairs is a high visibility role with a heavy lift to both to engage the right HCPs and KOLs as well as bring strategic, data-driven value to their organizations. But what no one saw coming was a pandemic that would change everything: the ways MSLs prepared; engaged; and strategized as well as an enhanced focus on driving HCP behavior that will have real-life downstream impact on patient outcomes. It’s a tall order. Join us to discuss what happened, where it’s going and how measurable impact has shifted.