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Breakthrough Drugs vs. Breaking the Bank
As overall healthcare costs continue to rise, biopharma companies are under increasing pressure to demonstrate the economic value of their products and justify prices. This has resulted in competing demands for innovative breakthrough medicines and healthcare cost containment. Ken Kaitin, PhD, Professor and Director, Tufts Center for the Study of Drug Development, joined Pharm Exec to discuss how this conundrum is impacting drug developers. Kaitin is chairing a forum on this issue at DIA’s upcoming 51st Annual Meeting in Washington, DC.
Cell and Gene Therapy Check-in 2024
January 18th 2024Fran Gregory, VP of Emerging Therapies, Cardinal Health discusses her career, how both CAR-T therapies and personalization have been gaining momentum and what kind of progress we expect to see from them, some of the biggest hurdles facing their section of the industry, the importance of patient advocacy and so much more.
Patients Outcomes Impact (POI™): The Evolution of Measuring Patient-Centered Investment
January 17th 2024Michael Shaw, JD, and Sharon Suchotliff, MPH, from ZS, discuss why measuring impact through a patient-centric lens is a business imperative for life sciences companies. They explore key considerations for a key challenge when thinking about impact for patients in the real world- the compliant measurement of non-promotional activities, results from an early ZS proof of concept to determine Patient Outcomes Impact (POI™) metrics, and discuss what you can do today to advance POI™ at your organization.
