Author | Epocrates

Articles

Doctors' Orders: Make Marketing Informative

Pharmaceutical Executive

Article

A study of doctors uncovers the hard facts behind what professional sales strategies work

Backpage: Feet-on-the-Street Interview

Pharmaceutical Executive

Article

The rep's job is getting tougher. That's the major takeaway from a recent survey of reps conducted by Epocrates. The company interviewed 300 randomly selected reps who had purchased at least one Epocrates product license certificate, asking them how their jobs had changed in the past three years.