Sales Effectiveness

Video Demo: Step inside the future of field readiness. This demo showcases how CxZone by ACTO uses AI-powered roleplay to help reps and MSLs practice real HCP conversations, sharpen clinical fluency, and master product messaging in a risk-free environment. See how teams can build confidence faster, receive instant feedback, and drive more effective, compliant interactions in the moments that matter most.

Quick Guide: AI roleplay is redefining how pharma field teams prepare for real-world conversations. This guide shows how purpose-built AI enables reps and MSLs to practice high-stakes HCP interactions, refine messaging, and build confidence faster. Learn how to scale coaching, reinforce key behaviors, and drive more consistent, compliant performance in the field.

How Currax Pharmaceuticals Unlocked Faster, Smarter Field Execution with a Role-Based AI SuperAgent

Modern biopharma firms are adapting their R&D investment strategies in response to challenges such as the impending $300 billion patent cliff, the pricing pressures of the Inflation Reduction Act, and shifting regulatory dynamics.

Krista Pinto, EVERSANA’s president of deployment solutions, shares her perspective on why traditional field team models need to evolve to support future commercial success.

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Responsible AI in Life Sciences needs more than interest. It needs industry input.

Mike Petroutsas, president and head of U.S. commercial at Astellas, explores the importance of insight-driven commercialization in reshaping how manufacturers engage patients, physicians and the broader healthcare ecosystem.

Data-driven decision-making, evolving access models, and accelerating adoption of AI create a complex commercialization landscape.

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies seeking growth and competitive advantage.

By correlating behavior data with performance outcomes, it becomes possible to predict what actually drives results.

How organizations can gain an edge in the enterprise transformation to unified analytics that's accelerating across pharma.

As therapeutic complexity increases, life sciences companies should cultivate open mindsets toward innovative data sources beyond traditional claims and electronic medical record data.

By giving small and mid-size biotechs access to real-world data and advanced analytics once reserved for large pharma, AI platforms are leveling the playing field by enabling lean teams to de-risk clinical strategy, strengthen fundraising narratives, and make faster, more confident decisions across the development lifecycle.

A Harvard Business School (HBS) Healthcare Alumni Association Q&A with Andy Timmerwilke, Managing Director at Merrill (Bank of America).

When approaching cell and gene therapies (CGT), investors want to back companies that demonstrate operational foresight. Here are five levers for building a CGT operating model that can tackle the category’s unique commercialization complexities.

Pharmaceutical manufacturers must address the question of how exactly does value get created and destroyed inside these organizations and how will AI fundamentally shift that equation?

Ascension of agonist class touching all parts of the market—from science to strategy.

With patent cliffs fast approaching, asset differentiation will be king.

How pharma marketers can time brand messages to prescribers when it matters most.

The European pharmaceutical market, representing 20% of the global pharmaceutical market, is not a fortress to be feared but an opportunity to be seized.

A successful transition from clinical development to commercial launch in cell and gene therapy requires early, structured collaboration with health systems to address operational, financial, and workflow challenges that shape real-world patient access and therapy adoption.