Pharmaceutical sales trainers are tasked with providing sales professionals with the skills and knowledge they need to do their jobs effectively. There are several challenges involved with this pursuit. Some of these challenges stem from the information that needs to be delivered. Is it too dry, tedious or scientifically complex? Other challenges stem from the learners, and more specifically, the types of learners they are. Are they able to sit still and listen to a lecture? Are they comfortable doing role plays? Can they relate the content to their everyday lives on the job?