Author | Jane Chin, PhD

Jane Chin is president of the Medical Science Liaison Institute and a certified competitive intelligence professional. She can be reached at jane@mslinstitute.com.

Articles

Canaries in the Coal Mine

Pharmaceutical Executive

Article

MSL programs were a technical outgrowth of sales, but they have since evolved to partake in field-based clinical and educational efforts for companies’ products. However, in many pharma companies, that evolution has not gone far enough. Companies still continue to focus MSL activities on pushing information out rather than pulling it in from the field and integrating it into their decision-making processes. As such, companies are missing the opportunity to leverage MSLs within a sensory web.