Author | Jim Alonso

Jim Alonso is chairman and CEO of ASI Business Solutions, based in King of Prussia, Pennsylvania.

Articles

Pharmaceutical Executive

CRM The "Ecosystem" Difference

Successful pharmaceutical sales and marketing organizations operate much like healthy ecosystems: each interdependent group fills a critical need for the company's growth and survival. (See "Sales and Marketing Ecosystem," ) Yet many pharma com-panies can barely sustain past growth performance, let alone attain a higher level. If the trend continues unchecked, several pharma companies could falter.