Author | Lou Sawaya

Lou Sawaya is a physician and president of the Ottowa-based marketing research firm RETICULUM and consults exclusively for the pharmaceutical industry. He is also a lecturer at the University of Ottawa, where he teaches various marketing courses. This article was adapted from his book "Super Reps," which is available through RETICULUM at (888) 335-4465 or at www.super-reps.com.

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Deliver exceptional sampling service.