OR WAIT null SECS
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Lou Sawaya is a physician and president of the Ottowa-based marketing research firm RETICULUM and consults exclusively for the pharmaceutical industry. He is also a lecturer at the University of Ottawa, where he teaches various marketing courses. This article was adapted from his book "Super Reps," which is available through RETICULUM at (888) 335-4465 or at www.super-reps.com.