Author | Mark Hollander

Mark Hollander is executive vice president of New York-based DeepBridge Content Solutions, a pharmaceutical content management systems integrator.

Articles

Pharmaceutical Executive

Chaotic Content: Streamlined Solutions

t's 4 pm on Friday. The board of directors has just made an important decision and wants to announce it over the weekend. The challenge? Publish an English-language version on the company's global Web portals immediately. The problem? It's the weekend and offices around the world are about to close. In the past, that meant hunkering down for a weekend of e-mails to coordinate the effort, but now there is a better solution. After writing the document in Microsoft Word, the sender simply clicks on a special menu item, "Publish to Portals," and off it goes. Confirming dialogue boxes allow