Judge a Drug By Its Cover
October 01, 2006
Successful Product Manager's Handbook
1 Consider packaging early on in marketing strategy development. When consistent and accurate dosing is important to your drug's efficacy-as it normally is-packaging options that enhance patient compliance should be bumped to the top of the list. Though it may cost a little more, the right packaging can produce a healthy return on investment-packaging can improve compliance, drug efficacy, and re-order rates.